OLAPLEX Inc.

At Olaplex, we are at the forefront of haircare innovation, revolutionizing the industry through our groundbreaking, science-backed technology. Our journey began in a California garage in 2014 with a singular mission: to fundamentally change the way hair is treated and repaired. Through the pioneering work of our founders, Dean Christal, in collaboration with chemists Dr. Eric Pressly and Dr. Craig Hawker, we developed and patented a unique bond-building technology that has since become the gold standard in the professional and consumer haircare markets. This patented active ingredient, Bis-Aminopropyl Diglycol Dimaleate, works on a molecular level to repair the broken disulfide bonds in the hair that are damaged by chemical, thermal, and mechanical stressors. This isn't just a superficial treatment; it's a deep, structural restoration that has redefined what's possible for hair health.

Our commitment to innovation is relentless. We continuously invest in research and development to expand upon our foundational technology and address the evolving needs of both professional stylists and consumers worldwide. Our product portfolio, which started with a three-step in-salon system, has grown to include a comprehensive range of at-home treatments, maintenance, and styling products. Each product is a testament to our dedication to delivering tangible, scientifically-proven results. By creating an entirely new category in haircare—bond-building—we have empowered stylists to push the boundaries of their creativity without compromising the integrity of their clients' hair. We foster a global community, built on education and a shared passion for healthy hair, ensuring that the transformative power of Olaplex is accessible to all. Through our synergistic omni-channel strategy, encompassing professional, specialty retail, and direct-to-consumer channels, we continue to expand our reach and solidify our position as a technology-driven leader in the beauty industry.