Paula's Choice Skincare

At Paula's Choice, we are revolutionizing the skincare industry through a steadfast commitment to scientific truth and groundbreaking product innovation. Founded in 1995 by the trailblazing author and skincare expert Paula Begoun, our company was born from a desire to cut through the noise and misinformation in the beauty world. We empower consumers with knowledge, demystifying the science behind skincare with powerful digital tools and resources, such as our extensive 'Ingredient Dictionary' which breaks down the research behind nearly 4,000 ingredients. This dedication to transparency and education forms the bedrock of our innovation, allowing us to develop formulas that are not only effective but also safe and reliable. Our products are built on a foundation of rigorous, independent scientific research, ensuring that every cleanser, exfoliant, and moisturizer we create delivers on its promises without irritation or unnecessary additives.

Our innovation extends beyond formulation to our entire business model. As a pioneering direct-to-consumer brand, we have built a sophisticated digital marketing engine that allows us to connect directly with our customers, understand their needs, and customize their skincare journeys. This agile, data-driven approach, powered by technologies like Azure Databricks and Salesforce Commerce Cloud, enables us to iterate quickly and personalize our offerings at scale. We are constantly pushing the boundaries of what's possible in skincare, from developing high-concentration treatments like our 2% BHA Liquid Exfoliant to creating advanced delivery systems that enhance the efficacy of our ingredients. By integrating cutting-edge technology with a deep understanding of skin science, Paula's Choice continues to lead the charge in creating intelligent, research-backed skincare solutions that empower individuals to achieve their best skin ever. Our acquisition by Unilever in 2021 has only amplified our ability to innovate and reach a wider global audience with our mission of truth in beauty.