Product Marketing Manager

About OffSec

Founded in 2007 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere. With team members in over 40 countries, we believe in inspiring people of all backgrounds and communities. The OffSec team is composed of diverse, internationally published authors, conference speakers, and seasoned information technology professionals from both the private sector and governments worldwide.

Excited about our mission and what we do? Apply and join us!

About the Job

We’re a cybersecurity training platform, so if you have experience with cybersecurity leaders as your target persona, and/or you know the ins and outs of a learning management system and can communicate the value of new features, we’d love to connect. We are seeking a Product Marketing Manager with a strong background in marketing to cybersecurity leaders to manage product marketing efforts. The ideal candidate will have a proven track record of successfully launching cybersecurity products, and creating compelling marketing strategies that drive customer engagement and sales.

Duties and responsibilities

• Product Launches (60%):
• Develop and execute go-to-market strategies for new cybersecurity products, including market research, and launch planning.
• Collaborate consistently and effectively with the rest of the marketing team as well as product management, sales, and engineering teams to align on product features, development timelines, and market needs.
• Create and deliver persuasive buyer and sales enablement materials, including presentations, sell sheets, case studies, and web content, that clearly communicate the value proposition and benefits of our products.
• Measure and report on the effectiveness of marketing campaigns and initiatives, using data to continuously optimize and improve strategies.
• Voice of Customer/Market (25%):
• Conduct competitor analysis and market research to identify trends, opportunities, and threats in the cybersecurity market.
• Manage product and marketing research studies
• Listen to Gong calls on a regular basis to communicate trends to internal teams
• TBD additional projects (15%)
• Pick what you think matters most every month and test new ideas

Required Skills

• Clear communication: demonstrated ability to distill highly technical product information into clear value propositions.
• Project management: Ability to manage multiple launches a month (3-4 smaller launches) and 1 big launch a quarter at the same time.
• Curious nature: Review data from launches to determine pipeline and revenue opportunities.

Qualifications

• 3+ years of product marketing experience in the cybersecurity industry; online or professional education/learning management system (LMS) experience is a big plus.
• Proven record of achieving product launch, campaign and marketing program results.
• Positive attitude, solid work ethic, responsiveness, and solid organization and communication skills.
• Keen understanding of field sales needs, stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources.
• Excellent writing skills to produce marketing and sales content, promotional messaging, website, and email copy.
• Solid presentation skills and ability to present to leadership.
• Ability to demonstrate leadership and creativity.
• Bachelor's degree; graduate degree is a plus.

Working conditions

This role is a full-time salaried position. Work will be fully remote, but you must be located in North American Time Zones.

Direct reports

This position has no direct reports.

EEO

OffSec provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.