Northbound Group

At the heart of Northbound Group lies a singular, powerful mission: to empower Amazon and e-commerce entrepreneurs to achieve life-changing financial events. Founded by Scott Deetz, a former Amazon seller who successfully exited his own eight-figure business, the firm is built on the belief that every entrepreneur deserves to maximize the value of their hard work. Northbound Group is not just a financial advisory firm; it is a strategic partner that walks alongside business owners, transforming their operations into highly valuable assets ready for a premium exit.

The culture at Northbound Group is defined by a relentless pursuit of excellence and a deep-seated passion for the e-commerce industry. The team is composed of 'A-players'—experienced financial professionals, corporate development experts, and former sellers—who bring a unique blend of synergistic skills to the table. This diversity of expertise allows them to offer CFO-level advice, operational insights, and strategic guidance that go far beyond traditional M&A support. They understand the emotional and technical complexities of selling a business, and they are dedicated to navigating these challenges with integrity and precision.

Northbound Group operates with a remote-first mindset, recognizing that talent knows no geographical boundaries. This flexibility fosters a dynamic and motivated work environment where team members are trusted to execute independently while collaborating seamlessly to deliver exceptional results for their clients. By focusing on strategic finance and corporate development long before a sale, Northbound Group helps entrepreneurs remove bottlenecks, increase profitability, and ultimately, secure the exit they have always dreamed of.