The Ambr Group

The Ambr Group was founded in 2020 as Suma Brands, Inc. and was renamed to The Ambr Group upon acquiring D1 Brands in 2023. This strategic evolution expanded the company's portfolio and enhanced its operational capacities to better serve the e-commerce market. Following this merger, The Ambr Group continued its growth trajectory by acquiring Profound Commerce in early 2024. This expansion is part of The Ambr Group's ongoing mission to build and scale brands that resonate with customers.

Focused primarily on the Amazon marketplace, The Ambr Group aims to acquire businesses that align with customer preferences and business potential. By integrating acquired brands into its growing organization, they enhance brand identity and bridge connections with customers, ensuring continued growth and loyalty. The Ambr Group operates based on a 'founder-first' philosophy, providing a transparent and supportive environment for entrepreneurs looking to transition from business ownership while knowing their brands will continue to thrive.