Paid Media Manager

About Nerdio

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments.

We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune.

Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology.

Today, Nerdio is used in over 50 countries by more than 5,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible.

We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.

About the role

Nerdio is looking for a rockstar Paid Media Marketer to join our advertising team with strong hands-on experience leading paid ad programs designed to capture demand for our products.

This role is critical in evolving, scaling, and optimizing Nerdio’s inbound and account-based digital marketing programs to support pipeline growth and will work closely across our marketing and sales teams. The right candidate should have a strong understanding of how to nurture prospects across their lifecycle through digital ads to generate quality pipeline.

What you'll do

• Plan and execute global paid advertising campaigns, with a particular focus on paid social and ABM display using 6Sense.
• Optimize and restructure existing channels with the latest best practices and continuously test new strategies and tactics.
• Work with marketing, creative and product teams to develop effective content and visuals for campaigns aligned to business goals and audiences.
• Partner with our Performance Marketing Manager and Demand Gen leaders to ensure ad campaigns across paid search, display, and social are cohesive and aligned to our funnel stages.
• Analyze granular performance data and effectively communicate the results of digital channels. Use learnings to improve campaign creative, copy, and targeting to optimize campaign performance.
• Review and analyze competitors’ digital marketing activities
• Manage the budget for digital campaigns
• Manage outside vendors, agencies, and consultants as necessary
• Work closely with our website manager on a joint strategy between SEO and paid search to optimize our paid mix and provide input on opportunities for organic growth
• Write ad copy, build landing pages, and create A/B tests needed for ad campaigns

Qualifications

• 4+ years of B2B global digital marketing experience owning and executing integrated programs, ideally in a fast-paced, startup environment. Preferably in B2B technology, particularly in targeting IT buyers.
• Analytical mindset with a strong ability to interpret data, optimize performance, and drive ROI. Testing and innovative mentality – eager to test new ideas and report on those results.
• Strong hands-on experience executing and optimizing paid search and social campaigns across all of the major platforms, including Google Ads, YouTube, LinkedIn Ads, Reddit Ads, and Facebook Ads.
• Experience with Salesforce and ABM platforms such as 6Sense, along with landing page creation. Strong understanding of website and ad conversion best practices, including A/B testing, landing page optimization, and audience segmentation.
• Self-starter with a hands-on, problem-solving mentality and working cross-functionally to drive results.
• Knowledge of SEO best practices a huge plus

Benefits and Incentives

• Competitive Base + annual bonus up to 10%
• Stock Options
• Health and Welfare Plans*
• Life and Disability Plans*
• Retirement Plan*
• Unlimited Flexible Paid Time Off......including your birthday off!
• Collaborative Team Culture

* Benefits for international employees, outside the US, vary by country.

Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.