Marketing Manager - APAC

About Nerdio

Nerdio adds value on top of the powerful capabilities in Azure Virtual Desktop, Windows 365, and Microsoft Intune by delivering hundreds of features that simplify management, ensure efficient operations, and lower Azure compute and storage costs by up to 80% via automation.

Leveraging Nerdio, partners can manage customers’ cloud environments through streamlined, multi-tenant, workflow-powered technology that allows them to create and grow cloud-based recurring revenues. Enterprise IT professionals can deliver and maintain a wide range of virtual Windows endpoints across hybrid workforces with ease and fine-tune end-user computing (EUC) approaches for maximum effectiveness using powerful monitoring and analytics capabilities.

We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.

About the role

We're looking for a Marketing Manager to join Nerdio and lead our efforts in the APAC region. This role will focus on creating integrated marketing programs and campaigns, working closely with sales to attract new and expanded business within our customer base. We need someone who is strategic, results-driven, and skilled at building and maintaining relationships while translating business needs into effective marketing programs that deliver pipeline. The ideal candidate will be resourceful, committed to improvement, and enthusiastic about generating demand.

What you'll do

Develop and Drive APAC Marketing Strategy:

• Collaborate with Sales, global demand generation, and stakeholders to create and execute cohesive demand-driving programs across the APAC region.
• Support pipeline strategy across key APAC markets including Australia, Singapore, Japan, and other priority countries.
• Translate global marketing initiatives into relevant APAC projects.
• Define demand generation strategy, coordinating priorities across digital, social, events, creative, PR, and SDR teams.

Campaign Execution and Coordination:

• Manage marketing plan execution, working with colleagues in events, digital marketing, content, and creative.
• Develop and execute end-to-end integrated campaigns aligned with business goals.
• Build custom landing pages, webinars, and email campaigns using tools like Hubspot, SFDC, On24 and Wordpress.
• Working with corporate teams, create region-specific content (videos, blog posts, social media content, webinars) tailored to target audiences.
• Promote and execute owned and third-party events.
• Develop and implement pipeline acceleration programs jointly with sales.
• Communicate and educate the sales team regarding new and planned marketing activities.

Efficient Follow-Up and Optimization:

• Maintain efficient follow-up procedures, including lead routing and scoring.
• Own campaign reporting and adapt tactics for marketing qualified leads and pipeline revenue.
• Review and report on pipeline build and progression, establishing a regular reporting cadence with marketing and sales counterparts.
• Optimize campaign budgets for better ROI.

Event Management:

• Manage the planning, coordination, and execution of all events in the region.
• Responsible for ordering and tracking event inventory including collateral, giveaways, event marketing material and equipment.
• Manage event logistics, including shipping and deliveries, transportation arrangements and rooming lists.
• Work with 3rd party event managers and communicate all key information and details back to the region Team Lead.
• Track and manage event budgets and expenses.
• Develop event metrics and analyze performance to report on event ROI based on attendee engagement, pipeline, revenue and MQL metrics.

Partner Marketing:

• Plan and execute co-marketing strategies, content, and programs with Nerdio channel partners to grow channel partner deal registrations and revenue.
• Ensure partner teams are equipped to drive customer demand for joint solutions including creating training materials as needed for ongoing partner sales enablement.
• Work with partners to maximize program reach and potential.

Qualifications

• 6+ years of experience in B2B marketing with an emphasis on demand generation or integrated campaigns, preferably in IT-focused B2B technology or SaaS.
• Deep understanding of demand generation channels and content strategy, and how best to apply a multi-channel campaign strategy, including but not limited to ABM, paid media, email, webinar, and content syndication.
• Is an expert in B2B campaign measurement and goal setting with an understanding of what drives conversion/volume in each channel.
• Experience marketing pay-go software and/or channel marketing experience preferred.
• Excellent budget and project management experience and demonstrable results with multi-channel demand generation campaigns.
• Strong understanding of how to enable SDR/BDR teams to amplify campaign impact.
• Strong presentation skills and ability to present integrated campaign plans to other teams and leadership.
• Highly collaborative and flexible with proven ability to work cross-functionally with global teams.
• Positive attitude and growth mindset required.

Benefits and Incentives

• Competitive Base + annual bonus up to 10%
• Stock Options
• Health and Welfare Plans*
• Life and Disability Plans*
• Retirement Plan*
• Unlimited Flexible Paid Time Off......including your birthday off!
• Collaborative Team Culture

* Benefits for international employees, outside the US, vary by country.

Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.