Demand Generation Manager - UK

About Nerdio

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments.

We support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune.

Created in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology.

Today, Nerdio is used in over 50 countries by more than 15,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible.

We are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.

About the role

Nerdio is seeking a results-driven B2B Demand Generation Specialist to accelerate our exciting growth across EMEA. In this role, you will lead the planning, execution, and optimisation of integrated marketing activity, using a full mix of demand generation tactics right across the buyer journey.

A key priority of this role will be to drive attendance and pipeline through our first-party events, such as Global Innovation Days and Micro Hacks, which are developed in close collaboration with Microsoft and other strategic partners.

You’ll collaborate closely with the marketing team and regional stakeholders to deliver high-impact, scalable programs that fuel awareness, attendance, and sales opportunities, while contributing to broader regional growth targets.

What you'll do

• Plan and execute multi-channel campaigns to drive event attendance, engagement, and pipeline generation across EMEA.
• Own demand generation for first-party events, including Microsoft-aligned activations, ensuring they are well-promoted and fully leveraged for pipeline impact.
• Develop and manage integrated programs (digital, social, email, events, ABM, paid media) tailored to regional audiences.
• Own campaign planning, execution, and performance reporting, ensuring accountability and clear alignment with revenue goals.
• Partner with the content team & external agencies to create compelling assets that fuel demand and nurture leads across the funnel.
• Use HubSpot to build landing pages, automate workflows, and execute targeted email campaigns.
• Work cross-functionally to align campaign messaging, track lead routing, and ensure timely & effective follow-up.
• Collaborate with digital teams to optimize paid media campaigns supporting both always-on and event-specific campaigns.
• Monitor campaign budgets to ensure efficiency and ROI, with an eye toward continuous optimization.
• Report on KPIs and performance metrics, providing insights to internal stakeholders and iterating based on learnings.

Qualifications

• 3+ years of experience in B2B demand generation, preferably within SaaS or IT-related technology companies.
• Proven track record of delivering pipeline-driving campaigns through a mix of event-based, digital, and outbound channels.
• Experience planning and executing demand generation for strategic events in partnership with third parties (e.g. Microsoft).
• Strong working knowledge of HubSpot and Salesforce; able to build landing pages, email workflows, and manage campaign tracking.
• Deep understanding of campaign measurement, KPIs, and optimization techniques.
• Experience supporting and enabling SDR/BDR teams to maximize campaign impact.
• Strong project management skills with the ability to prioritise and manage multiple campaigns simultaneously.
• Confident communicator with solid presentation skills—comfortable engaging with senior stakeholders.
• Highly collaborative, detail-oriented, and motivated by results.
• Growth mindset and a passion for testing, learning, and continuous improvement.

Benefits and Incentives

• Competitive Base + Commission
• Stock Options
• Health and Welfare Plans*
• Life and Disability Plans*
• Retirement Plan*
• Unlimited Flexible Paid Time Off......including your birthday off!
• Collaborative Team Culture

* Benefits for international employees, outside the US, vary by country.

Nerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.