SEO / AEO Specialist (Mid-Level)

NeoWork is hiring an SEO/AEO Specialist on behalf of a client — a growth-focused web design & development agency expanding their digital marketing service team. The client serves mid-market and enterprise software companies focused on improving their visual brand expression, supporting their Go-To-Market and Demand Gen programs with thoughtful digital and web experiences that drive positive impact to pipeline and revenue. As client demand for sophisticated SEO and Answer Engine Optimization (AEO) services accelerates, they are building a world-class technical SEO practice and seeking a hands-on, expert-level practitioner to join their growing team.

ROLE OVERVIEW

The SEO/AEO Specialist is a senior individual contributor responsible for delivering high-impact organic search strategies and implementation support for a portfolio of B2B software clients. This is not a content-only role. You will own the full technical SEO lifecycle — from site audits and Core Web Vitals remediation to schema markup development, AEO strategy, keyword prioritization (backed by data and reports), and client-facing strategic counsel. You will work directly with senior-level client stakeholders Directors, VPs, and even Founders and C-suite executives to recommend pathways to driving measurable improvements in organic visibility, SERP position, and AI-surface discoverability.

KEY RESPONSIBILITIES

Technical SEO & Site Performance

• Conduct comprehensive technical SEO audits including crawl analysis (Screaming Frog), indexation health, site architecture, and redirect mapping.
• Diagnose and provide remediation recommendations for Core Web Vitals issues (LCP, INP, CLS) and overall page speed performance.
• Identify and resolve crawl budget inefficiencies, duplicate content issues, canonical conflicts, and hreflang implementation errors.
• Evaluate internal linking structure and site architecture and deliver actionable recommendations to improve crawl paths and page-level authority distribution.
• Partner with client development and engineering teams to ensure SEO recommendations are implemented correctly.

Schema Markup & AEO

• Write, validate, and implement structured data / schema markup from scratch across a range of schema types including FAQ, HowTo, Organization, BreadcrumbList, Article, Product, and SoftwareApplication.
• Develop AEO strategies to improve client visibility in AI-powered search surfaces including Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery surfaces.
• Monitor and analyze AEO performance using platforms such as Gumshoe.ai, Profound.com, GrowthX, or comparable tools.
• Stay current on evolving structured data standards, entity-based SEO, and knowledge graph optimization best practices.

Keyword Research & Content Strategy

• Build comprehensive keyword strategies aligned to client business goals, sales funnel stages, and buyer journey maps.
• Perform competitive SERP analysis and content gap assessments to identify high-priority content and optimization opportunities.
• Develop keyword cluster architectures (pillar-and-spoke) and provide editorial direction to content teams.
• Recommend meta title and description content optimizations grounded in keyword research, search intent analysis, and CTR data from Google Search Console.
• Classify target keywords by search intent (informational, navigational, commercial, transactional) and map them to the appropriate content assets.

Client-Facing Strategy & Delivery

• Lead client kickoff sessions, monthly strategy reviews, and quarterly business reviews independently.
• Produce clear, executive-quality SEO audit reports and 90-day roadmaps tailored to non-technical stakeholders.
• Consult clients on SEO prioritization and investment decisions, translating complex technical findings into business-impact narratives.
• Manage concurrent deliverables across multiple client accounts while meeting deadlines and maintaining delivery quality standards.

Reporting & Performance Analysis

• Track and report on organic channel KPIs including keyword rankings, organic traffic, click-through rates, and conversion attribution.
• Use Google Search Console advanced features (coverage reports, performance queries, Core Web Vitals monitoring) to surface actionable insights.
• Connect SEO activity to revenue and pipeline outcomes using Google Analytics 4 and client CRM data where available.

Requirements

• 7+ years of SEO experience, with demonstrated depth in technical SEO — not limited to on-page content optimization.
• Proven experience serving mid-market or enterprise B2B software / SaaS clients, preferably in an agency context.
• Expert-level proficiency in SEMrush, Ahrefs, and Screaming Frog — able to use advanced features, not just surface-level reporting.
• Advanced working knowledge of Google Search Console and Google Analytics 4.
• Ability to write and implement structured data markup (JSON-LD) independently and accurately.
• Deep understanding of Core Web Vitals, page speed optimization, and site architecture best practices.
• Experience with keyword research, search intent mapping, and content strategy for technical and complex product categories.
• Confident, polished communicator capable of leading client meetings and presenting recommendations to director/VP-level stakeholders.
• Strong written communication skills — able to produce audit reports, roadmaps, and strategy documents with minimal oversight.
• Familiarity with at least one AEO/AI search visibility monitoring platform.

PREFERRED QUALIFICATIONS

• Hands-on experience with platforms such as Gumshoe.ai, Profound.com, or GrowthX for AEO monitoring and strategy.
• Understanding of JavaScript SEO and single-page application (SPA) rendering challenges.
• Experience managing or supporting large-scale site migrations (domain, URL structure, CMS platform).
• Experience with programmatic SEO at scale.
• Background in the B2B SaaS, developer tools, or enterprise software verticals.
• Familiarity with entity-based SEO, knowledge graph optimization, and topical authority-building strategies.

Benefits

• This is a 100% home-based position.
• We offer health insurance for contractors.
• Holiday Extra Pay.
• The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
• We prioritize the mental health of our team members and offer mental health days to support their well-being.
• In addition to the base salary, performance-based incentives are provided.
• There is an annual review and appraisal process in place.
• There are ample opportunities for professional growth and advancement within the company

WHAT WE OFFER

• Work on complex, high-impact SEO programs for growing software companies with real budgets and stakeholder buy-in.
• Exposure to emerging AEO and AI-search technology at the frontier of the discipline.
• A collaborative, results-oriented team culture with clear paths for growth into senior or lead roles.
• Competitive compensation commensurate with experience.