Mumsnet

What started as a disastrous family holiday with one-year-old twins has grown into the UK's largest and most influential network for parents. Founded in 2000 by Justine Roberts, Mumsnet was born from a simple idea: to create a space where parents could pool their collective wisdom, share advice, and support one another through the rollercoaster of raising children. In the early days, it was a small forum for swapping tips on everything from potty training to sleepless nights, but it quickly tapped into a profound need for community among parents who often felt isolated.

Over the last two decades, Mumsnet has evolved into a digital powerhouse and a significant cultural force in the UK. It played a pivotal role in the 2010 General Election, dubbed the 'Mumsnet Election', where political leaders actively courted the 'Mumsnet vote'. Beyond politics, the platform has spearheaded impactful campaigns, such as 'Better Miscarriage Care' and 'Let Toys Be Toys', driving real-world change. Today, Mumsnet hosts millions of monthly visits, offering a blend of peer-to-peer support, expert advice, and product reviews, remaining true to its original mission of making parents' lives easier.