Welovesupermom Pte Ltd

What began in 2013 from a personal desire for a more present parenting journey has blossomed into Supermom Business, one of Southeast Asia's most significant and influential parenting ecosystems. Founded by Joan Ong, the platform was born from her vision to create a supportive and resourceful community for mothers. Initially, the focus was on events, bringing together parents and brands in a physical space. However, recognizing the immense potential of the digital world, a pivotal shift occurred in 2019. This strategic move transformed Supermom from a primarily events-based company into a comprehensive, one-stop digital resource for parents, a decision that proved to be incredibly prescient, especially with the global changes that followed.

This digital transformation was fueled by a deep understanding of the needs of modern parents and the power of community. Supermom evolved into a multi-faceted platform, integrating e-commerce, content, and community to create a holistic experience. The platform leverages cutting-edge technology, including AI, machine learning, and natural language processing, to connect millions of parents with personalized product recommendations, expert advice, and a network of peers. This data-driven approach not only empowers parents to make smarter decisions for their families but also provides invaluable insights for brands looking to connect authentically with this discerning audience. The journey from a local initiative to a regional powerhouse, with a presence in Singapore, Indonesia, Malaysia, Thailand, and Vietnam, is a testament to the company's innovative spirit and unwavering commitment to its mission: to help parents live better and smarter, together. The platform's growth has been further accelerated by significant investments, including a Series B funding round, which is being used to enhance its AI capabilities and fuel further international expansion, solidifying its position as a leader in the parenting and family tech space in Southeast Asia.