YouGov

Through groundbreaking technology and a pioneering spirit, YouGov is revolutionizing market research and data analytics. Founded in 2000 at the dawn of the internet age, the company was one of the first to recognize the immense potential of online methodologies to capture the pulse of public opinion. At the heart of YouGov's innovation is its core mission: to supply a continuous stream of accurate data and insight into what the world thinks. This is powered by one of the world's largest research networks, built upon a highly engaged panel of over 29 million registered members across more than 55 countries. This vast, interconnected community provides what YouGov calls 'living data'—an ever-growing, dynamic source of consumer information that has been cultivated for over two decades, offering an unparalleled depth of understanding into consumer beliefs, behaviors, and motivations.

YouGov's technological prowess is embodied in its suite of innovative solutions that help the world's most recognized brands, media owners, and agencies to plan, activate, and track their marketing activities with superior precision. The company developed proprietary platforms like YouGov BrandIndex, a daily brand perception tracker, and YouGov Profiles, a sophisticated media planning and audience segmentation tool. These tools leverage advanced techniques, including the pioneering use of Multi-level Regression with Post-stratification (MRP) for highly accurate granular predictions. By consistently pushing the boundaries of research technology and combining it with their deeply profiled panel, YouGov delivers real-world, real-time insights that empower organizations to make smarter, more informed decisions and navigate the complexities of the modern landscape with confidence. This commitment to accuracy and innovation has established YouGov as the most quoted market research source in the world, a testament to its trusted position in the global data ecosystem.