Gifting & Direct Mail Program Manager

What You'll Do:

• Own the strategy, execution, and global coordination of Motive’s direct mail and gifting programs spanning North America and select international regions.
• Partner cross-functionally with Field Marketing, Campaigns, Sales, and SDR teams to identify target accounts and align gifting initiatives with territory goals and campaign priorities.
• Manage vendors and gifting platforms to ensure a consistent brand experience, operational efficiency, and localized execution across all regions.
• Develop and test new program concepts from meeting incentives and event follow-ups to customer appreciation and account expansion campaigns to drive engagement and accelerate pipeline.
• Measure and analyze program performance, tracking gift-to-meeting, meeting-to-opportunity, and pipeline conversion metrics to identify what drives the strongest ROI.
• Collaborate with Marketing Operations and Analytics to ensure proper campaign setup, attribution, and visibility within Salesforce and marketing dashboards.
• Build scalable playbooks and toolkits that empower regional teams to launch localized gifting programs independently while maintaining brand and data integrity.
• Oversee global swag strategy and inventory management, ensuring alignment with brand standards, regional needs, and event or gifting programs to maximize impact and operational efficiency
• Own budgets and reporting for global gifting initiatives, continuously optimizing spend to deliver measurable business outcomes.

  Impact in the First 6–12 Months

  • Launch an integrated global gifting and direct mail calendar aligned with Field Marketing, Campaigns, and Sales priorities.
  • Standardize program operations and vendor processes to improve scalability, quality, and speed of execution.
  • Deliver measurable ROI by increasing gift-to-meeting conversion rates and pipeline generated per dollar spent.
  • Develop and roll out improved regional toolkits and playbooks enabling field teams to execute localized gifting campaigns with brand and data consistency.
  • Build a performance dashboard with Marketing Operations to track campaign attribution and influence on pipeline.
  • Identify and test new gifting concepts or audience segments that produce incremental meeting and opportunity creation.

  Based on Company and Segment Goals:

  • Enterprise: Deepen account penetration and accelerate deal velocity through executive-level gifting campaigns and customer expansion initiatives.
  • Mid-Market: Drive new logo acquisition and first-meeting creation with scalable, high-volume gifting and direct mail campaigns tied to regional pipeline goals.
  • International: Establish program foundations in Canada, Mexico, and the UK/EU markets—testing localized gifting concepts, vendors, and cultural nuances to drive early traction.
  • Cross-Segment: Ensure alignment with Field Marketing and Sales OKRs to deliver measurable growth in influenced and sourced pipeline, with clear visibility into ROI and conversion metrics.

What We're Looking For:

• 3+ years of B2B marketing experience in Field Marketing, Demand Generation, or ABM within SaaS or technology companies.
• Hands-on experience running direct mail or gifting programs using platforms like Sendoso, Postal.io, or Reachdesk.
• Strong project management and organizational skills, with experience coordinating across time zones or global teams.
• Proven ability to collaborate closely with Sales and SDR organizations to drive meeting and pipeline goals.
• Analytical mindset with experience tracking and communicating ROI and pipeline impact.
• Creative thinker who enjoys blending strategic vision with hands-on execution.
• Excellent written and verbal communication skills, with strong attention to detail and brand consistency.