United States onlyCompany Overview:
At Panopto, we are driven by a powerful purpose: to be the leader in visual and audio-based learning. We do this by empowering learners with interactive video and by obsessively understanding our users' goals and delivering solutions that truly matter. Backed by a leading private equity firm, we are a team of approximately 200 professionals dedicated to doing the most impactful work of our careers.
To enhance our team we are seeking an experienced Campaign Manager to own our demand generation strategy and campaign execution for one of our key markets.
Position Summary:
As Panopto’s Campaign Manager, you’ll play a key role in driving awareness, engagement, and pipeline growth within either the corporate or the higher education market across the U.S. and EMEA. You’ll be responsible for the strategy, execution, and optimization of marketing campaigns designed to attract, nurture, and convert institutional prospects.
In this highly hands-on role, you’ll plan and manage integrated campaigns — including email programs, webinar promotions, paid media and SEO, and digital engagement — from concept through reporting. You’ll write compelling email copy, build campaigns in our marketing automation platform, and collaborate with cross-functional partners in business development, product marketing, and sales to ensure alignment and measurable results.
This is an excellent opportunity for a data-driven, creative marketer who’s eager to own campaigns end-to-end and contribute directly to Panopto’s growth in the education market. You’ll also have opportunities to contribute to other initiatives that directly advance our core values and help you elevate your craft.
How You’ll Contribute:
- In this role, you will:
- Plan and execute integrated campaigns to drive awareness, engagement, and pipeline growth within your assigned market (Corporate or Higher Education).
- Develop campaign strategies and messaging in partnership with Product Marketing, aligning with market needs, buyer personas, and the customer journey.
- Manage campaign execution end-to-end across email, webinars, and paid media, ensuring all activities are delivered on time and meet performance goals.
- Support paid media campaigns by partnering with our agency to support paid media programs, including campaign themes and measurement
- Write and edit marketing copy for email programs, landing pages, and webinar promotions that effectively convert leads and support Panopto’s brand voice.
- Build, launch, and optimize campaigns in our marketing automation platform (HubSpot experience a plus), including audience segmentation, workflows, and reporting setup.
- Collaborate with Sales Development and Account Executives to ensure campaigns are aligned with outreach strategies and drive qualified leads to sales.
- Report on campaign performance, analyzing conversion rates, funnel impact, and ROI to continuously improve future programs.
- Test, learn, and iterate to improve engagement rates, pipeline contribution, and campaign efficiency over time.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3–5 years of experience in campaign or demand generation roles at a B2B software or SaaS company.
- Proven experience developing and executing multi-channel marketing campaigns that drive qualified pipeline.
- Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools such as Salesforce.
- Strong writing and editing skills, with the ability to create clear, compelling copy for email and digital campaigns.
- Analytical mindset with experience tracking campaign performance, interpreting metrics, and presenting insights to stakeholders.
- Exceptional project management skills and attention to detail; comfortable managing multiple campaigns simultaneously.
- Collaborative and proactive communicator who thrives in a cross-functional, fast-paced environment.
- Experience marketing to higher education or corporate audiences across U.S. and EMEA is a plus.
The Team:
You’ll join Panopto’s Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs.
The team partners closely with Product Marketing, Sales, and Marketing Operations to design campaigns that connect Panopto’s unique value with the needs of our audiences in the corporate and higher education markets.
We value curiosity, accountability, and collaboration — and we believe in challenging ideas, not people. You’ll have the autonomy to own your campaigns from strategy to reporting, while being supported by a team that shares ideas freely and celebrates collective success.
Beyond the Requirements:
At this point, we hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply.
We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes.
We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here.
Recruiting Tips:
From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured as you embark on opportunities at Panopto. Discover some valuable recruiting tips from our team.
The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently:
Application Review -> Recruiter Call -> Video Interview & Assessment -> Hiring Manager Call -> Interview Loop -> Debrief -> Offer
Our people and culture
Panopto’s mission is to be the leader in visual and audio-based learning in a capture and post-capture world. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a fair, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit empowers us to challenge ideas (not people) recognizing that our shared success relies on collective wisdom. It drives us to continuously improve and innovate, ultimately elevating the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work.
Our purpose
We believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,600 companies and universities worldwide with over 11 million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture.
Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals which will receive consideration for employment without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability or protected veteran status, or any other legally protected criteria, in accordance with applicable law. Panopto is committed to providing reasonable accommodation to applicants with disabilities. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide more detail on how we can further support you by reaching out to the People Experience department.
Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely.
Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable.
Use of Artificial Intelligence (AI):
Panopto may utilize artificial intelligence (AI) tools to assist in our recruitment and evaluation process. This may include analyzing resumes, assessing skills, and generating insights to help identify qualified candidates.
Please be assured that AI tools are used to support our team, and all final hiring decisions are made by human reviewers. Panopto hiring teams will thoroughly review your application and assessment results. AI is not used to make final decisions regarding your candidacy.
By submitting your application and participating in the recruitment process, you acknowledge and consent to Panopto's use of AI tools as described above.
We are committed to full compliance with all applicable labor laws, including Equal Employment (EEOC) laws, across all our company entities.
To ensure fairness and transparency: We have human oversight in all hiring decisions. If you have concerns regarding the use of AI in your assessment, please contact Panopto Talent Attraction to request a manual review of your application. Please be aware that while we offer this option, the manual review process may take longer than the standard AI-assisted process.
Any data collected during this process, including video recordings if applicable, will be retained only for the duration necessary to fulfill the hiring purpose and will be deleted shortly thereafter once the role is filled.
We may utilize vendor tools to assist with the AI process. Vendor functions are ‘skill assessments' or 'resume analysis'.
Panopto is dedicated to a fair and equitable hiring process for all candidates.
