Moonpig

Moonpig's customers are at the heart of everything we do. We understand that our customers are looking for more than just a product; they're seeking ways to connect with the people they care about most and to celebrate life's important moments, big or small. Whether it's a milestone birthday, a new arrival, a surprise engagement, or simply a 'just because' moment, our customers face the challenge of finding unique, personal, and heartfelt ways to express their feelings. This is why we've built an ever-growing range of thousands of cards, thoughtful gifts, and beautiful flower bouquets, ensuring there's something for every occasion and every relationship. We recognized early on that in a fast-paced world, convenience is key. Our customers needed a way to send personalized sentiments easily, without compromising on quality or thoughtfulness. That's why we invested heavily in technology, creating an intuitive online platform and a feature-rich mobile app that allows customers to send cards and gifts from the palm of their hand, wherever they are.

Our customers also told us they value personalization and a wide selection. They don't want to send generic items; they want to create something truly special. To meet this need, we've developed features like AI-generated 'smart text' for card messages, the ability to add personalized video and audio messages, and even group cards. Our platform leverages data science and AI to offer a tailored experience, reminding customers of important dates and suggesting the perfect card and gift based on their purchasing history and the recipient. We know that finding the perfect gift can sometimes be overwhelming, which is why our technology is designed to make the selection process effortless yet incredibly thoughtful. Furthermore, our customers expect reliability and quality. We've built a multi-tiered operations network, including our own production sites and partnerships with best-in-class third-party suppliers, to ensure flexibility, scalability, and resilience, especially during peak periods. We're committed to providing thick paper cards and the freshest flowers. By focusing on these customer needs – connection, personalization, convenience, variety, and quality – Moonpig aims to be the ultimate gifting companion, helping people create and share moments that matter.