Commercial & Alliance Manager

In this role you will

• Own the full P&L for the Moneytree Business product, ensuring financial performance aligns with company targets, and driving strategic decisions to optimize profitability and growth.
• Lead digital acquisition in collaboration with marketing, including paid media, performance marketing, SEO, and conversion optimization.
• Build and manage a team of resellers, affiliates, and ecosystem partners to extend market reach.
• Define, price and implement monetization models (e.g. revenue share, affiliate, embedded 3rd party services).
• Provide business insights to the product team to inform the product roadmap, closely aligning with customer needs and opportunities to grow revenue.
• Identify and engage with distribution partners including resellers, affiliates, and other and ecosystem partners to integrate relevant services into our platform.
• Develop strategic partnerships or channel opportunities to expand reach and create new revenue streams.
• Negotiate commercial agreements and partnership deals to maximize value for both the company and its users.
• Work closely with product, marketing, and customer success teams to ensure smooth integration and adoption of partner services.
• Identify monetization opportunities through partnerships, such as revenue-sharing models, affiliate programs, or embedded financial services.
• Develop and track key commercial KPIs to measure the success and impact of partnerships on user engagement and revenue.
• Own revenue forecasting and commercial KPIs. Provide regular reporting to leadership on pipeline health, conversion rates, and customer lifetime value.
• Represent the company at industry events, networking forums, and business meetings to promote our brand and build relationships.

In the first 90 days your expected deliverables will include

• Develop a comprehensive go-to-market strategy, covering digital and partner-led channels, with a clear roadmap for revenue growth. This will be continually updated as new information and learnings.
• Identify and commence partnership negotiations with at least five high-potential distribution partners.
• Close at least one to two strategic partnerships that provide value to our SME users. For example, vendors and service providers offering cross-product synergies.
• Establish a commercial framework and negotiation playbook for partnership agreements.
• Define and implement key performance metrics to measure the success of partnerships.
• Present a competitive analysis of relevant financial and business management tools, identifying opportunities for differentiation through partnerships.
• Launch one or more co-marketing or affiliate campaigns with early partners.

Qualifications

• You must have a track record of success in digital marketing, user acquisition campaigns, and business/marketing development within SaaS, fintech, or payments environments.
• Strong negotiation and deal-making skills, with a track record of closing strategic partnerships.
• Understanding of SME financial management challenges and the ability to align partnerships to address these needs.
• Experience working with financial service providers, payment processors, accounting tools, or other relevant B2B service providers is a plus.
• Ability to analyze market trends, competitor activity, and customer needs to inform commercial decisions.
• Excellent communication, presentation, and relationship management skills.
• Proven ability to work cross-functionally with product, marketing, and customer success teams.
• Self-starter mindset, entrepreneurial attitude, and a results-driven approach.
• Bachelor’s degree or equivalent experience in Business, Finance, Marketing, or a related field (MBA is a plus).

Benefits

• Full time role, working remotely from anywhere in Japan.
• Referral bonus 250,000 JPY per successful hire.
• Communication allowance (10,000 JPY/month).
• Remote work allowance (3000 JPY/month).
• 20 annual paid leave.
• 10 annual sick and care leave.
• Health and social insurance support.
• Ability to work from overseas for short periods.
• Learning support.