Content Strategist

About Mindvalley

Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies.

We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.

About the Role

Content Strategy Development:

• Conduct research to understand the target audience, industry trends, and competitor strategies.
• Define content goals and objectives aligned with overall marketing and business objectives.
• Develop comprehensive content strategies tailored to each social media platform.
• Collaborate with cross-functional teams to ensure alignment with brand voice, messaging, and values.

Content Planning and Calendar Management:

• Create content calendars outlining themes, topics, and posting schedules.
• Coordinate with the Marketing/Creatives team to gather input and ensure content relevance and accuracy.
• Oversee overall content performance metrics and adjust strategies accordingly.

Content Creation and Curation:

• Contribute to approval of high-quality, engaging content including text, images, videos
• Ensure all content adheres to brand guidelines and follows best practices for each platform.

Content Optimization and Performance Analysis:

• Conduct ongoing analysis of content performance using relevant metrics and analytics tools.
• Identify trends, insights, and opportunities for optimization.
• A/B test content variations to improve engagement, reach, and conversion rates.
• Generate regular reports summarizing key performance indicators and actionable insights.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.