MaidThis

MaidThis began not in a boardroom, but as a side hustle born from a desire for freedom. In 2013, founder Neel Parekh was working a demanding job in private equity in Los Angeles, feeling the burnout of the corporate grind. Seeking a way to disconnect his income from a physical location, he launched a local cleaning business. However, instead of following the traditional model of managing cleaners on-site, Parekh built the entire operation to run remotely, leveraging technology to manage bookings, payments, and communications from anywhere in the world.

This 'remote-local' hybrid model proved so successful that it allowed Parekh to quit his finance job and travel to over 50 countries while the business continued to grow. Recognizing that the rise of Airbnb and short-term rentals created a massive demand for reliable, turnover-focused cleaning services, MaidThis pivoted to specialize in this niche alongside standard residential cleaning. In 2020, the company evolved into a franchise, empowering other entrepreneurs to build their own location-independent cleaning businesses using the same automated systems and remote management philosophies that fueled its initial success.