Marketing Data Analyst

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!

We are seeking a talented and data-driven Marketing Data Analyst to join our Performance Marketing and Operations team. This person will translate complex marketing data into clear, actionable insights that shape our marketing strategy, campaign performance, web optimization, and customer engagement across the funnel.

The Marketing Data Analyst will create and evolve dashboards, reporting tools, and reports for marketing activities and websites, with the twin goals of improving market intelligence across the organization and empowering data-driven decisions. This role will also support Marketing and Web Operations teams by implementing website analytics tracking and building automated reporting solutions to streamline performance monitoring and reduce manual data handling.

Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We strongly encourage and welcome applications from individuals of all backgrounds, including women and people of color, to apply for this role. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We believe in fostering a diverse and inclusive workplace, and we recognize that unique perspectives and experiences contribute to the strength of our team. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role. We value your potential, and we are committed to providing a supportive and inclusive environment where all individuals can thrive and contribute their best.

Responsibilities include but are not limited to:

• Develop, maintain, and optimize dashboards and reporting templates—leveraging automation or AI tools where appropriate—to support business and marketing objectives.
• Translate data findings into clear, actionable recommendations to inform business and marketing strategies.
• Collaborate with cross-functional teams to understand data needs and to ensure accurate tracking, reporting, and insights delivery.
• Monitor and measure the effectiveness of marketing initiatives, providing ongoing performance analysis.
• Implement and maintain website tagging and web tracking using Google Tag Manager (GTM).

Required Qualifications:

• Bachelor's Degree.
• 2 years of experience in marketing analytics or a related field, or equivalent experience gained through internships or capstone projects.
• Proficiency in querying large datasets using SQL, Python, or similar data languages, with an openness to using AI-assisted tools to accelerate data exploration and analysis.
• Experience applying advanced skills in Microsoft Excel and Google Sheets.
• Knowledge of marketing operations and marketing data practices
• Demonstrated strong problem-solving abilities with critical thinking and innovation.
• Experience applying strong data storytelling skills, with the ability to present findings visually and verbally in a clear, concise manner.
• Experience in analytics roles with ownership of dashboards and centralized organizational metrics.
• Demonstrated ability to prioritize and maintain multiple complex projects in a fast-paced environment.
• Record of being highly detail-oriented and organized, with a commitment to thorough documentation and data hygiene.

Preferred Qualifications:

• Experience with marketing platforms such as Marketo, Salesforce, Qualtrics, Hotjar, Semrush, or similar tools.
• Experience with Google App Script and/or AI tools for reporting automation and workflow improvements.
• Working knowledge of data analytics and visualization tools such as Amplitude, Looker Studio, and Power BI; Google Analytics 4 (GA4) experience is a plus.
• Understanding of web tagging and event tracking, including maintenance of tracking setups using Google Tag Manager (GTM)

Salary Range: $65,000 - $70,000/year.

Exemption Status: Exempt

Physical Requirements:

Role requires long periods of close concentration and multi-tasking in noisy/busy environment; must be able to travel occasionally; work overtime - more than 40 hours a week – as needed.

This is a hybrid role. 1-2 days a week is required in the New York, NY office.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Company Car Allowance
• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity (US)
• Generous paid time off, sick time, discretionary days. and paid holidays (International Day for the Elimination of Racial Discrimination, Juneteenth, Indigenous People's Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visitmacmillanlearning.comor see us onFacebook,Twitter,LinkedInor join ourMacmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels.You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education’s guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.