LiveScore Group

At LiveScore Group, we are at the forefront of a technological revolution, fundamentally reshaping the intersection of sports media and betting. Through our pioneering 'convergence' strategy, we are dismantling the fragmented digital landscape that sports fans have navigated for too long. Our core innovation lies in a fully owned and operated ecosystem, powered by a purpose-built, in-house technology stack. This proprietary platform is the engine that drives a frictionless, integrated experience across our world-class brands: LiveScore, LiveScore Bet, and Virgin Bet. Since our origins in 1998 as one of the world's first real-time sports update providers, we have relentlessly evolved, leveraging technology to deliver what fans truly want: a single, seamless destination for everything sports. Our platform eliminates the need for multiple subscriptions and disparate applications, creating a unified environment for live scores, streaming, news, and betting.

Our commitment to innovation extends beyond platform architecture. We are constantly enhancing our user experience with features like lightning-fast notifications, curated news feeds, and integrated post-match highlights, all designed to deepen engagement and bring fans closer to the action. This technological prowess allows us to address the core challenges facing the sports media and betting industries, creating a sustainable and symbiotic model that delivers superior returns and, most importantly, an unparalleled experience for our millions of users across more than 200 territories. By unifying these two powerful industries, LiveScore Group is not just participating in the market; we are actively defining its future, creating a global, one-stop-shop that fuels the passion of sports fans worldwide and sets a new standard for digital sports engagement.