Linkfire

Linkfire is a Copenhagen-based music marketing technology company that has been simplifying entertainment promotion since 2014. Founded by CEO Lars Ettrup and CCO Jeppe Faurfelt, the company began with a simple mission: to solve the fragmentation problem in music discovery. Today, Linkfire has grown into the leading smart link platform for the music industry, powering audience engagement for major labels, independent artists, podcasters, and entertainment companies worldwide.

The platform provides intelligent links and landing pages that automatically direct fans to their preferred streaming services, making music promotion seamless across hundreds of platforms. Linkfire's technology serves over 80,000 creators and has connected more than 1.6 billion fans to music and podcasts they love. The company has established global deals with major labels including Universal, Sony, and Warner, while also forging partnerships with streaming giants like Spotify, Apple Music, Amazon Music, and Pandora.

Linkfire operates with offices in Copenhagen (headquarters), New York, and Los Angeles, with a team of over 60 employees drawn from across the globe. The company went public in 2021 and continues to expand its platform with new link types and solutions for off-platform music discovery. Their tools help artists manage release marketing, track campaign performance through industry-leading analytics, and understand fan behavior across different territories and devices.