Firework

At the heart of Firework is a mission to revolutionize the digital commerce landscape by embedding the power of video into every online experience. The company was born from the vision of co-founders Vincent Yang and Jerry Luk in 2017, who saw an opportunity to bring a new level of authenticity and human connection to the way brands interact with their customers. Firework's culture is built on the belief that the future of retail is not just about transactions, but about creating meaningful, immersive, and engaging moments. They empower brands to tell their own stories and transform every digital touchpoint into a significant interaction through a comprehensive video commerce platform. This platform enables livestream shopping, shoppable videos, and other interactive video experiences directly on a brand's own website and channels, allowing them to take control of their customer data and build deeper relationships.

The team at Firework is a diverse and global collective of lifelong learners, creators, entrepreneurs, storytellers, and data enthusiasts. They operate with a decentralized ethos, fostering a culture of extreme ownership where every team member is encouraged to contribute and take initiative. Core values like 'Win Together', 'No Ego & No A$$holes', and a commitment to diversity and inclusion are central to their collaborative environment. By providing the tools for businesses to create TikTok-like experiences on their own turf, Firework is not just offering a service; they are pioneering a movement towards a more connected and human-centric online economy. They are dedicated to shaping the future of commerce by enabling brands to speak the language of digital natives and build lasting connections that go beyond the screen.