BRUNA The Label

At the heart of BRUNA The Label lies a story of discovery and a deep-seated commitment to responsible luxury. Founded in 2019 by Helena Milchrahm and Simon Rupp, the brand was born from a transformative journey to Tahiti, where the founders were captivated by the raw, imperfect beauty of keshi pearls. These unique gems, often discarded by the traditional pearl industry for their irregularities, became the catalyst for a new kind of jewelry brand—one that celebrates natural imperfections while championing environmental stewardship. This origin story continues to shape the company's cultural narrative, fostering a deep respect for nature and a dedication to minimizing the industry's ecological footprint.

BRUNA's culture is built on a foundation of transparency, empowerment, and continuous improvement. As a remote-first company with roots in Austria, the team operates with a high degree of trust and flexibility, believing that the best work happens when individuals are given the autonomy to manage their own time and environment. The company values progress over perfection, constantly challenging the status quo to find more sustainable ways to create fine jewelry. From using 100% recycled gold and silver to partnering with the Responsible Jewellery Council, every decision is guided by a mission to create a positive impact. This ethos extends to their team, where a culture of openness encourages collaboration, learning, and shared ownership of the brand's journey.