Just

Our customers often feel that traditional auto insurance is unfair, with rates based on factors beyond their control like age, sex, or zip code, rather than how they actually drive. Many drivers, especially those who drive infrequently or are young but responsible, end up paying more than they should because their neighbors might not be as careful, or because outdated demographic data penalizes them. This system doesn't just feel unjust; it fails to incentivize safer driving. Two of our Founders have lost friends and family in road accidents, which fueled their desire to create an insurance company that actively contributes to road safety, rather than just collecting premiums.

That's why we created Just Insure. We believe your auto insurance should be based on *how* you drive, not *who* you are or where you live. Our customers benefit from a pay-per-mile insurance model that utilizes telematics through our easy-to-use mobile app. This technology allows us to understand your actual driving habits – rewarding safe choices with lower premiums, potentially saving good drivers up to 40-50%. We empower you to take control of your insurance costs; if you make smart, safe decisions on the road, you pay less. It’s a straightforward approach: drive safely, drive less, pay less. Our goal isn't just to offer more affordable insurance, but to make the roads safer for everyone by encouraging and rewarding responsible driving. We were formed in Los Angeles in early 2019 and currently offer auto insurance in Arizona, with plans to expand across the United States and eventually worldwide, bringing fairer, more transparent auto insurance to more drivers.