Sr. Product Marketing Manager: Customer & Patient Experience

Invitae is a leading medical genetics company trusted by millions of patients and their providers to deliver timely genetic information using digital technology. We aim to provide accurate and actionable answers to strengthen medical decision-making for individuals and their families. Invitae's genetics experts apply a rigorous approach to data and research, serving as the foundation of their mission to bring comprehensive genetic information into mainstream medicine to improve healthcare for billions of people.

The Product Marketing Manager, Clinician & Patient Experience plays a critical role in ensuring the successful adoption of our genetic testing enablement workflow and experience. This includes but is not limited to, our digital portals for clinicians and patients, patient-facing chatbot Gia®, EHR integration solutions, billing assurance program and post-test genetic counseling services.

This role will drive the strategic direction and downstream enablement to deliver a best-in-class clinician and patient experience.

You’re deeply curious and love to problem solve. Rolling up your sleeves comes naturally. You thrive leading in a fast-paced environment and get excited about tackling tough challenges in a highly mission-driven company. You value transparency, collaboration and are solution-focused. Most importantly, you have a passion for improving patients’ lives.

What You'll Do

• Develop compelling product positioning and messaging that differentiates Invitae’s suite of genetic testing workflow products for clinicians and their patients.
• Collaborate with the product team to understand product capabilities, features, and benefits.
• Translate product capabilities into clear and persuasive value propositions.
• Develop and execute go-to-market strategies for new product launches and feature releases.
• Work closely with product, sales, sales training, and customer service teams to ensure successful product adoption and pull-through
• Conduct thorough market research to identify trends, opportunities, and competitive insights.
• Analyze competitor offerings and market positioning to inform product and marketing strategies.
• Gather customer feedback and insights to inform product development and marketing strategies.
• Develop customer personas and use cases to guide product development, marketing and sales efforts.
• Develop sales tools and materials, including presentations, product demos, and training materials.
• Work closely with the sales team to ensure they are equipped with the necessary tools and knowledge to effectively support pull-through

What You Bring

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• Minimum 5+ years of product marketing experience in B2B and/or B2B2C
• Strongly preferred: Experience with SaaS technology products
• Solid understanding of the healthcare market, trends, and customer needs
• Proven track record of developing and executing successful product marketing strategies
• Excellent written and verbal communication skills
• Strong analytical and problem-solving skills
• Ability to work cross-functionally and collaborate with internal teams
• Highly organized with strong project management skills

Please apply even if you don’t meet all of the “What you bring” requirements noted. It’s rare that someone checks every single item, it’s ok, we encourage you to apply anyways.

Join us!

At Invitae, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.We truly believe a diverse workplace is crucial to our company's success and to better serve our diverse patients. Your input is especially valuable. We’d greatly appreciate it if you can take a quick moment to make your selection(s) below. Submissions will be anonymous.

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