Social Media Manager

Company Description

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

Job Description

• Lead, execute, and scale organic social campaigns for across (in order of priority) LinkedIn, YouTube, Instagram, Twitter, and Facebook.
• In conjunction with the VP of Digital Marketing, refine the annual social content strategy and monthly social calendars that support the promotion of our products, thought leadership, events, brand and company culture.
• Manage and mentor our social media associate(s).
• Oversee day to day posting cadences for all insightsoftware social media channels, with a focus on data driven optimization.
• Ensure the social media calendar aligns with relevant events and go-to-market campaign activities.
• Write, review, and oversee posting process.
• Ensure social content reflects brand voice, tone, and standards.
• Work collaboratively with Social Media Associate to deliver monthly social media reporting and metrics.
• Oversee acquisition-related social media needs including announcements, sunsetting efforts, and channel rebranding.
• Develop and socialize social media standards and best practices.
• Develop SOP documentation to support the growing social media function.
• Routinely audit the social media channels and provide recommendations to optimize.
• Collaborate with key stakeholders in marketing specifically paid digital, web, marketing ops, comms, and growth teams.
• Partner with MLT, Sales, Customer Success, and additional cross-functional teams to launch social selling and enablement programs.
• Maintain a constant pulse on our competition and deliver insights to Marketing leadership.

Qualifications

• Minimum of 5 years social media experience, with detailed understanding of LinkedIn, Twitter, Facebook, Instagram, and YouTube. Experience with Reddit, TikTok, and others are a plus.
• Experience working for a global brand and/or B2B SaaS company preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Knowledge and passion for social media marketing trends and best practices.
• Experience developing social media SOPs/process documentation.
• Excellent writing, editing, presentation, and communication skills.
• Excellent project management skills and ability to spin multiple plates concurrently.
• Experience with Wrike project management system (or similar) preferred.
• Experience with Hootsuite, Sprout Social, or other social media scheduling platform.
• Experience working with third party agencies.
• Must be detail oriented and highly organized.
• Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and with agencies, customers, and professionals outside the business.
• Exhibits our core values: Results Orientation, Winning Attitude, Be One Team, Disciplined Execution, and Growth Mindset

Additional Information

All your information will be kept confidential according to EEO guidelines.

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.