FX Marketing Manager

Company Description

Insights is a Learning and Development company which aims to change the world through the power of self-awareness.

Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.

Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.

This role is based in our Customer and Digital function. Here we innovate and play to ensure we’re designing for our customers’ needs while ensuring the technical infrastructure supports a seamless user experience across all our products. We also provide all the support that our users need to get the most out of our products, and spread the word though our global marketing work. Join us in shaping the future of customer engagement and digital innovation.

The Future Experience (FX) team's goal is to create new revenue streams by exploring opportunities in new and adjacent markets and applying our intellectual property to solve next-gen business and customer problems. The introduction and development of Open APIs is a strategic objective for Insights and one of the key deliverables for the Future Experience Team.

Job Description

To help us deliver this key objective we are looking for a highly skilled and motivated Full Stack Marketing Manager to join our team. This role is based in the UK so open for hybrid or remote working.

You’ll have a passion for marketing, demand generation and data-driven decision making along with a desire to grow and learn in an innovative and rewarding team environment.

You'll be a seasoned B2B marketer, excited to work in a start up environment and deliver international campaigns. Working in close partnership with our Sales and Alliances teams, you will implement demand generation campaigns that generate sales opportunities from new and existing accounts.

Day to day in this position will involve:

• Working with the Adjacent Markets Manager and the Domain Dev Squad, you will develop the strategy to target our key verticals and audiences and deliver our demand generation objectives.
• Define campaign journeys and proactively optimise these across email automation, paid search, digital display, social media, lead nurture, landing pages, affiliate marketing, content syndication, events and more.
• Hold responsibility for the analytical reporting of campaigns across all channels, creating reports to support and inform the Head of FX. You will play the lead role in marketing funnel reviews to track performance of both campaign and sales funnel productivity.
• Curate compelling marketing content and assets that effectively drive our demand generation. Through our marketing automation platform, HubSpot, who will use this content to create impactful customer experiences.
• Be fully engaged with key functions, such as our Core Marketing and Sales teams, to understand collective goals and deliver successful projects.

Qualifications

• You will have a track record of delivering demand generation campaigns that produce results
• Previous marketing experience in a B2B environment with experience in SaaS demand generation
• Independent but willing to collaborate in order to achieve collective goals
• Ability to plan and maximise the use of resources, make the best use of time and hit deadlines
• Highly disciplined and organised, with well-honed self-management
• Excellent verbal and written communicator demonstrating imagination and creativity with an eye for detail
• Expert at project management and cross-functional/cross-regional collaboration

Additional Information

Benefits:

• 35 days holidays

• Discretionary Annual Bonus

• Private Medical Insurance

• Income Protection
• Pension Plan
• Health Cash Plan
• Life Assurance
• Electric Car Scheme
• Gymflex
• Employee Giving
• My Advantage – Employee Discounts
• Critical Illness cover
• Employee Assistance Program
• Holiday purchase option

• Flexible working

Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.

Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.

It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.

We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.

Read more about inclusivity at Insights via the vacancy page on our website: https://www.insights.com/inclusively-insights/