Marketing Analytics Technical Lead

Company Description

Company Overview

Informa is a leading international events, intelligence, and scholarly research group.

Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs, and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Informa’s divisions include: Informa Connect, Informa Markets, Informa Tech, Taylor & Francis and Global Support.

Informa is a successful and diverse FTSE 100 business that has been built over the past twenty years through a mix of organic growth and acquisition. Informa is transforming itself to increase digital capability and the mix of revenues, with the expectation that far higher proportions of revenue are derived from new digital products and through the sales of all products through digital channels.

Equally, as a contemporary B2B provider of solutions and services, we anticipate the need to enable customer touchpoints through digitalising processes that are currently offline, and through shaping and establishing a digital ecosystem over the next 5 years, whilst firmly establishing our position within it, thereby providing our B2B customers with end-to-end go-to-market solutions. This has resulted in strategic programmes like GAP II, focused on a digital acceleration and associated investment and the Unifying Technology Programme, focused on transforming the Technology Operating Model.

Technology Solutions & Services

• Global Support is Informa’s fifth division, with major service hubs in the United Kingdom, the United States, Hong Kong, and Singapore as well as several smaller locations. Global Support colleagues provide shared, efficient business services and function-specific expertise to each of Informa’s operating divisions, enabling our commercial teams to focus on their markets and customers.
• Technology Solutions & Services is a key function within Global Support, with responsibility for the management and evolution of the key enterprise technology disciplines that underpin day to day business operations including Strategy & Technology Change, Enterprise Architecture, Enterprise Technology, Customer Technology, Technology Operations, and Information Security.

The Technology function is embarking on a clear roadmap for the modernisation of legacy services whilst developing new platforms, solutions and techniques that transform the department into an enabler of reliable, scalable, and secure services that support Informa’s digital agenda and diverse customer landscape, through the Unifying Technology Programme. We recognise the need for change and have a good understanding of where we need to get to. We need people to help us shape, solve problems and deliver the change agenda. Ensuring that we are seen as a trusted partner to our business colleagues.

Job Description

Successful candidates will be ready to be Customer-focused, collaborative and growth focused.

Purpose of the Role & Team Profile

The role of Marketing Analytics Technical Lead for Marketing Technology is to spearhead data-driven decision-making within our marketing technology operations. You will be at the forefront of leveraging data insights and technology solutions to optimise marketing strategies and campaigns. This role will collaborate closely with cross-functional teams to drive impactful outcomes. The team profile includes individuals with strong analytical skills, technical expertise in marketing technology platforms, and a passion for delivering actionable insights.

Key interactions

• Collaborate with marketing teams to understand business objectives and translate them into data requirements.
• Interface with data and engineering teams to ensure data availability, quality, and integrity.
• Engage with external vendors for evaluating and implementing new marketing analytics technology solutions.
• Communicate insights and recommendations to senior management for strategic decision-making.

Key Areas of Responsibility/Accountability

• Analytics Strategy: Develop and implement a comprehensive analytics strategy aligned with marketing objectives.
• Technology Implementation: Lead the evaluation, selection, and implementation of marketing technology tools and platforms.
• Data Management: Oversee data collection, integration, and cleansing processes to ensure data accuracy and reliability.
• Analysis and Reporting: Conduct advanced analytics to extract actionable insights from marketing data and present findings to stakeholders.
• Optimisation: Continuously support the optimisation of marketing campaigns based on performance metrics and analytics insights.
• Thought Leadership: Provide mentorship and guidance to the marketing community, fostering a culture of innovation and excellence.

Key Outputs and Outcomes

• Robust analytics infrastructure enabling data-driven decision-making.
• Implementation of cutting-edge marketing technology solutions.
• Insights-driven marketing strategies leading to improved campaign performance and ROI.
• Cross-functional collaboration resulting in seamless integration of analytics into marketing processes.
• Development of a high-performing analytics team capable of delivering actionable insights at scale.

Measures of Success

• Accuracy and Timeliness: Ensure data accuracy and timely delivery of insights.
• Impact on Business: Measure the impact of analytics initiatives on marketing effectiveness and ROI.
• Adoption of Technology: Track the adoption and utilisation of marketing analytics technology platforms.
• Stakeholder Satisfaction: Gather feedback from stakeholders on the usefulness and relevance of analytics insights.

Qualifications

What we’re looking for

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field; Master's degree preferred.
• Proven experience in marketing analytics, preferably in a leadership role.
• Strong analytical skills with expertise in data visualisation and statistical analysis tools (e.g., SQL, Python, R, Tableau).
• Good understanding of marketing technology landscape, including CRM, DMP, marketing automation, and analytics platforms.
• Experience in implementing and managing marketing technology solutions.
• Excellent communication and stakeholder management skills.
• Strong problem-solving skills with a strategic mindset and attention to detail.

Additional Information

Why work at Informa?

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks

• Broader impact: take up to four days per year to volunteer, with charity match funding available too

• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

• A flexible range of personal benefits to choose from, plus company funded private medical cover

• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares

• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more

• Recognition for great work, with global awards and kudos programmes

• As an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process!

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