inPowered

Through groundbreaking technology, we are revolutionizing advertising at inPowered. Our company is at the forefront of sell-side AI decisioning, empowering advertisers to unlock superior results by activating intelligence directly within the exchange. The genesis of inPowered stemmed from a firsthand challenge experienced by our founders, Peyman and Pirouz Nilforoush, following the acquisition of their prior company, NetShelter. They recognized the inherent conflict between advertising effectiveness and user experience, a problem that demanded an innovative solution. This vision culminated in the creation of inPowered AI, a platform meticulously engineered for performance without compromise. We are dedicated to shifting the digital marketing paradigm away from intrusive, click-based metrics towards a more meaningful, engagement-driven approach. Our core mission is to help brands forge genuine connections with consumers by delivering valuable and relevant content, thereby fostering trust and driving tangible business outcomes.

Since our inception, inPowered AI has evolved into a sophisticated, high-performance platform that leverages custom bidding algorithms to optimize every single impression in real-time. Our advanced models are activated via Private Marketplace (PMP) deals across a wide array of channels, including display, video, and Connected TV (CTV). The results speak for themselves, with our partners consistently achieving performance improvements ranging from 50% to an astounding 300% across key performance indicators such as click-through rates (CTR), video completion rates (VCR), conversions, and brand lift. As one of the pioneering platforms to integrate with Index Exchange's on-exchange AI framework, we are shaping the future of programmatic advertising. Our focus is on creating a more intelligent, outcome-driven, and privacy-conscious advertising ecosystem. We are committed to empowering brands and agencies to make smarter, data-backed decisions at the rapid pace of the modern digital auction, ensuring that every advertising dollar is invested for maximum impact and return.