Social Media Executive

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role will be based in London, Blackfriars 3 days a week

In summary….

The Social Media Executive helps formulate our social media marketing strategy and manage its execution through a variety of social media platforms. With a focus on expanding our digital audience and engagement through innovative content campaigns and generating leads for event delegates and sponsorship.

Working consistently to best practice standards, the Social Media Executive contributes to new, improved ways of marketing our range of digital and in-person experiences and maintaining a 365-social media strategy to and grow our audience and revenue.

What you’ll be doing….

• Helping to develop and plan social media strategy across all Global Finance brands
• Maintain social media platforms and distribution of content and promotion across Twitter/X, LinkedIn and Instagram
• Act as the responsive voice of your brands: monitoring conversations & managing the daily operations for organic social media​
• Work closely with DCM and CMMs to ensure consistent and dynamic distribution of regular content output and campaign messaging, and ensure seamless integration of social media into overall marketing strategy
• Devise new strategies to enhance brand messaging, reach and engagement
• Produce digital assets and liaising with designers to maximise their visual appeal
• Co-ordinate social media coverage of events (Virtual and Physical), from filming social native videos, live updates, and distribution of content
• Identify and research hot industry topics, according to key words and themes, and report back to relevant Digital Content Marketers
• Track and report on success of campaigns and adopt a data-driven mindset towards audience building campaigns
• Monitor schedules and deadlines during all phases of event campaigns and prioritise to ensure all work is executed effectively and on time
• Keep up to date with current digital trends. And incorporating new ideas and our customer insights into content marketing initiatives
• Communicate with product, sales, operations, and marketing colleagues to ensure a cohesive and successful team-based approach

Qualifications

What you need to be successful….

• Bachelor’s level education or equivalent, specialisation in digital media, journalism, or communications is an advantage but may not be essential depending on other experiences
• Strong understanding and experience with social media platforms, including Twitter, Instagram, LinkedIn
• Excellent copywriting skills and eye for design
• Strong numeracy and analytical skills with the ability to see and focus on what has the biggest impact on audience growth, revenue and profitability
• Have exceptional organisational and time-management skills and attention to detail
• Willingness to learn and ability to demonstrate creativity with impactful results
• Great communication skills and ability to work with a diverse range of people
• Self-motivated and able to handle multiple projects - often under pressure

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.