Marketing Supervisor ( WOCA )

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

1. Conduct in-depth research on the industry in which the exhibition is positioned, based on the exhibition's positioning and the core buyers' needs. Accurately identify the core buyer group and develop a database expansion strategy to add new core buyers each month.

2. Plan and organize multiple exclusive events for core buyers during the exhibition, such as technical sharing sessions, industry trend seminars, and salons. Build a platform for communication and cooperation between exhibitors and buyers to ensure the smooth implementation of these events.

3. Oversee the entire process and service quality of buyer events, and monitor in real-time the interaction between core buyers and exhibitors. Collect and analyze behavioral data to uncover potential needs and trends, thereby increasing buyers' participation and loyalty to the exhibition.

4. Establish exclusive communication channels for core buyers to regularly send updates on exhibition preparations, highlights, and concurrent activities. Maintain frequent interaction with buyers.

5. Build a core buyer database by integrating buyer information collected from various channels, including the exhibition website, social media, and offline events. Regularly clean, classify, update, and analyze the data to ensure its completeness.

6. Collaborate with the marketing team to develop a comprehensive exhibition promotion plan based on the exhibition's positioning and core buyers' needs. Clearly allocate budgets and human resources for each promotional channel.

Qualifications

1. At least 3 years of marketing experience, including at least 2 years in organizing buyers for exhibitions, exhibitions, or related B2B fields. Proven experience in successfully organizing core buyers for large-scale exhibitions is required.

2. Excellent communication and coordination skills, with the ability to build and maintain good relationships with core buyers, exhibitors, and internal team members. Effectively coordinate resources to ensure smooth exhibition preparation and execution.

3. Bachelor's degree or above in English, Marketing, Advertising, or related fields.

4. Ability to work under pressure, with strong team spirit and independent working skills. Willingness to travel frequently.

5. High aesthetic standards, keen insight, innovative spirit, and strong execution ability. Attention to detail is a must.

6. Proficiency in Office software (Word, Excel, PowerPoint). Familiarity with AI tools is preferred.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.