Freelance Social Media Manager

ICF Next is one of the leading integrated communication agencies in Europe, specialising in large-scale campaigns across the European Union. We are looking for a creative and dynamic team player to fill the position of Freelance Social Media Manager.

Key Responsibilities

• Interact with users of social media platforms to respond to their questions and suggestions in line with corporate objectives and priorities.
• Help to build, grow and manage online communities.
• Ensure continuous participation in online conversations and act as community manager.
• Use analytics tools to monitor social media outlets, online forums and blogs.
• Organise social media live events.
• Create or gather of content – involving multiple departments – for distribution on various social media sites.
• Identify of threats and opportunities in user-generated content surrounding the Contracting Authority’s brand.
• Collaborate with internal teams (web, audiovisual) to design and implement social media measurement strategies across social media platforms.
• Advise on short-term and long-term KPIs for social media advertising (both paid and organic).
• Set up, implementing and optimising social media advertising campaigns.
• Gather social media data, using the analytics tools provided.
• Provide both regular and ad hoc reporting, analysis, and insights around social media trends and behaviour, sentiment analysis, social media advertising trends and opportunities, and social media campaign performance.
• Monitor of social media performance.
• Write and edit suitable content for social media.

Required Knowledge and Skills:

• Minimum of 2 years of professional experience as a Social Media Manager.
• Proven knowledge of a range of social media platforms, their audiences and working methods.
• Ability to establish and maintain communities on social media and engage in a relatable but diplomatic way.
• Creativity, supported by evidence of original strategies and content.
• Ability to autonomously research content, excellent writing skills and proven ability to translate difficult policy language into understandable content for social media audiences.
• Ability to interpret multiple data sources to find and tell the story behind the numbers.
• Experience with social analytics tools and/or reporting.
• Experience with social media advertising tools.
• Ability to communicate results to stakeholders English Language- C1 Level.
• Bachelor’s Degree.

Professional Skills:

• French or German Language skills- C2 Level preferred
• Excellent planning and organisational skills.
• Flexibility and adaptability.
• Impeccable work ethics and solution orientation.
• Good communication skills.

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