Marketing Manager

We are looking for an experienced Marketing Manager to join our Growth team. In this role, you will drive the company's marketing strategy, lead our content creation efforts, and deliver effective marketing campaigns.

The successful candidate will be able to demonstrate a proven track record of marketing leadership in a B2B environment. We are looking for someone with excellent communication and interpersonal skills who can work independently and guide others to success. The ideal candidate will have a positive, can-do attitude, an eye for detail, and be able to think strategically and creatively. You'll need to demonstrate relevant experience in a similar role with a proven track record of success.

Key Responsibilities:

• Manage the agency's marketing strategy and activations (including outbound), leading the team and delivering effective campaigns focused on the UK and US markets.
• Plan and manage thought leadership content to support our growth objectives across markets (working with in-house writers and a PR agency).
• Plan and manage case study content for presentations and website.
• Maintain the company website and keep content up to date.
• Implement SEO and paid media initiatives (primarily SEM and LinkedIn) to attract visitors to the website and onwards to journey conversion.
• Support our Business Development teams with account-based marketing (ABM) as needed.
• Support the teams with content and marketing for events.
• Manage the company's social media presence and profile on third-party websites.
• Monitor and report on the effectiveness of marketing campaigns and actively seek to make improvements to our marketing based on insights.
• Liaise with external PR agencies and vendors as needed.

Requirements

• Extensive relevant experience in a similar role
• Proven track record of success in marketing management, with a focus on B2B marketing, generating MQL and supporting Sales/Business Development teams.
• Excellent communication and interpersonal skills
• Experience of working with industry partners and vendors to plan and execute marketing efforts
• Able to work independently while also collaborating and organising activities across our UK and US offices
• Positive, can-do attitude
• Eye for detail
• Strategic and creative thinker
• A good understanding of Customer Experience & Digital Technology
• Familiarity with marketing technology platforms such as Salesforce, Sitecore and Adobe is a plus
• Bachelor’s degree in Marketing, Communications, or a related field is preferred

About Hugo & Cat
We create digital products and experiences that give businesses a competitive edge. By putting customers at the heart of decision-making, we move fast, unlock value and fuel sustainable growth. We're a team of 120 people in New York, London, and Manila, and we’re part of the IPG network.

Our culture
It’s not our agency that delivers deeply impactful work. It's our people. We’re an ambitious, diverse, and sociable group of humans working together to create better experiences for our clients and their customers. So, we’d rather our new joiners stand out than simply fit in.

Flexible working
We’ve made the shift to a flexible working model where employees can split their time between the office and working remotely. We can discuss the details during the interview process.

Equal opportunities
We’re an equal opportunities employer and are committed to a fair and unbiased assessment of job applications. Once you join the team, we support you to realise your potential, regardless of age, origin, ethnicity, gender, sexual orientation, physical abilities, or beliefs.