Hugo & Cat Limited

Hugo & Cat is a digital experience agency dedicated to creating products and experiences that provide businesses with a competitive advantage. Founded in 2004 by Johannes Smith and Rachael Scott, the agency emphasizes placing customers at the core of decision-making processes. This customer-centric approach enables them to operate efficiently, unlock value, and promote sustainable growth for their clients. The agency is comprised of a diverse team of approximately 120 strategists, analysts, designers, and developers located in London, New York, and Manila. Hugo & Cat is a part of the Interpublic Group (IPG) network and operates under the FutureBrand group of companies.

Over the years, Hugo & Cat has built a strong reputation for its world-class design thinking and expertise in enterprise technology. They collaborate with a global clientele that includes prominent names such as Sony, ViiV Healthcare, Pfizer, Stanley Black & Decker, and S&P Global. The agency's work focuses on elevating the products and experiences these companies offer to both their customers and employees. Hugo & Cat believes in the transformative power of creativity to instigate significant change. They achieve this by bringing together varied talents to address complex challenges, foster stronger relationships, and enhance brand value. As a collective of planners, writers, designers, coders, motion artists, and more, the team works cohesively towards a singular goal: delivering impactful work that has the potential to transform businesses. Their services span digital strategy, brand communications, data science, service design and innovation, digital brand transformation, content strategy and creation, mobile and web development, user research, and social marketing. The agency was acquired by FutureBrand in August 2015.