Walnut Unlimited

Walnut Unlimited, a dynamic force in the market research industry, was established in 2017 as the rebranding of ICM Unlimited. From its inception, Walnut has paved the way for a new vision in social research, positioning itself as the 'Human Understanding Agency'. What began with a small group of insight specialists has blossomed into a team of over 140 experts, housed primarily in Winchester, UK. Walnut operates under the ethos of understanding human behavior at a fundamental level by combining pioneering research methodologies with psychological insights.

In an ever-evolving marketplace, Walnut Unlimited is dedicated to driving change by illuminating the intricacies of human decision-making. Their expertise spans consumer neuroscience, behavioral science, and advanced analytics—delving deeply into how emotions and subconscious cues influence consumer choices. This multifaceted approach enables them to assist some of the world’s leading brands in retail, FMCG, technology, and finance in making informed, insightful decisions that enhance consumer connection and engagement.