Lead Content Strategist, Migration Specialist

We’re seeking a Lead Content Strategist to join our creative team in North America. If you have experience helping businesses create user-friendly and actionable user experiences, you’re passionate, communicative, and organized, and you love working closely with a super-talented team, then this could be the role for you.

We’re seeking someone who can leverage quantitative, qualitative, and collaborative strategies to create content, fulfill the vision, meet audience needs, and effectively deliver.

The assignment is to transform the content of a health government agency, helping patients and families with their health needs and enabling healthcare professionals to deliver the best care. A heavy focus will be on migrating over 6,500 pages, PDFs, and other content types for multiple audiences from one CMS to another. This is not a marketing/editorial content strategist role.

Requirements

Responsibilities

• Perform qualitative and quantitative content audits and analysis
• Identify content opportunities according to strategic goals and user needs
• Lead client content and taxonomy workshops - prioritization
• Define migration strategy e.g. Content mapping, prioritization, automation
• Establish content taxonomy/ontology in collaboration with UX designers
• Establish a content model in partnership with UX designer, content creators, and developers
• Establish the content migration workflows and process for implementation
• Consult client on migration approach for manual and automated migration
• Supervise content migration activities

Background and skills

• Case studies of relevant content strategy deliverables that demonstrate a customer-centric, collaborative, and data-driven approach to your work.
• 7+ years as a professional content strategist
• Multiple experiences migrating 5,000+ page websites for large organizations
• Experience digitizing PDF content for web consumption
• Experience migrating and transforming multi-language websites
• Experience in healthcare or government preferred
• Agency experience can work in a fast-paced and collaborative environment

Benefits

About Hugo & Cat

We create digital products and experiences that give businesses a competitive edge. By putting customers at the heart of decision making, we move fast, unlock value and fuel sustainable growth. We're a team of 120 people in London, New York and Manila, and we’re part of the IPG and McCann network.

Our Culture

It’s not our agency that delivers deeply impactful work. It's our people. We’re an

ambitious, diverse and sociable group of humans working together to create better experiences for our clients and their customers. So, we’d rather our new joiners stand out than simply fit in.

Equal Opportunities

We’re an equal opportunities employer and are committed to a fair and unbiased

assessment of job applications. Once you join the team, we support you to realise

your potential, regardless of age, origin, ethnicity, gender, sexual orientation, physical abilities or beliefs.