HUED

At HUED, we are at the forefront of revolutionizing the design and innovation landscape in Saudi Arabia. Through our groundbreaking approach, we are transforming organizations by embedding creativity and human-centered design into their core. Our work is about more than just aesthetics; it's about creating impactful systems and engaging moments that bring brands and their capabilities to life. We delve deep into the complexities of our clients' challenges, whether they are governmental, semi-governmental, or large corporate entities, to help them thrive in a competitive world that increasingly values human-centric solutions and innovative thinking. Our process is rooted in empathy, building profound user insights, and exploring emergent trends to envision new realities. We then translate these visions into diligent, evidence-based designs that stand resilient against uncertainty and complexity.

Our commitment extends beyond client projects. Stemming from a small Service Design team in 2013, we have grown to become Saudi Arabia's first and largest Innovation & Design consultancy. We are inherently passionate about not just transforming organizations, but also about building and nurturing their internal innovation and design capabilities. This can range from a single, catalytic intervention to a long-term program aimed at fostering a sustainable culture of innovation. As pioneers in the region, we have taken on the responsibility of championing the value of design, growing local talent, and fostering a vibrant design community. We actively lead the dialogue on innovation, facilitate community interaction, and forge collaborations with educational institutions to bridge the gap between academia and the professional world. By designing for people—be it customers, employees, or stakeholders—we create experiences that are not only delightful but also drive meaningful and lasting positive change.