Senior Marketing Manager, Usage Automation

POS-22320

*Please note: the application deadline is Monday, May 19 at 9am ET

Senior Marketing Manager, Usage Automation

The Customer Adoption & Usage Team is looking for a customer-centric marketer to build and scale the customer experience through marketing automation. In this role, you’ll use automation (powered by AI and data science) to empower our customers with the insights and resources they need to maximize the value they get from HubSpot. You’ll experiment, build, personalize, and scale our global automation programs.

HubSpot is growing quickly, but today we rely too heavily on humans to help customers understand what to do next and how to use HubSpot to succeed. Your work will help make it easy for customers to know how well they’re using HubSpot today and what they should do next to achieve their goals.

Driving customer success and product usage is a top priority for HubSpot. We're on the hunt for an all-star marketer to help us bring this ambition to life.

In this role, you’ll get to:

• Own every element of your program from top to bottom -- from strategy to defining metrics, and execution to reporting -- and be an internal thought leader on what your audiences need to be successful.
• Design, write and build emails and other communications, including the positioning, segmentation and basic operations.
• Use AI and data science to push our communications to the next level. That could mean expanding into new channels (e.g. in-app, push notifications), focusing on new cohorts for personalization (e.g. HubSpot account admins) or introducing a brand new strategy.
• Experiment to optimize and iterate on your work, improving the value customers get from HubSpot at every step of their journey.
• Collaborate with stakeholders to expand your program and create a consistent customer experience across channels. You’ll align across almost every team and level of the organization, especially other Marketing teams, Customer Success, Ops, and Product.

We’re looking for people who:

• [Required] Thorough hands-on prompting experience with Claude, ChatGPT and Gemini
• [Required] Demonstrated experience collaborating with technical cross-functional teams such as Product, Engineering, or Data Science
• Have a strong passion for customer experience. You find yourself being the voice of the customer in cross-departmental projects.
• Are excited by solving tough problems no one else has solved.
• Are self-starters, capable of driving projects forward independently.
• Love working on high-impact, cross-departmental initiatives that require expert project and stakeholder management
• Are deeply analytical, with the ability to interpret reporting and translate it into strategy and action.
• Have an experimental mindset, with experience running marketing campaigns from conception to execution and reporting.
• Have the ability to be hands on, with a comfort in driving both strategy and day-to-day execution.

Cash compensation range: 92000-138000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know theconfidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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