Bobbie

We are Bobbie, a company born from a personal and deeply felt need for a better infant formula. Our journey started when our co-founder, Laura Modi, found herself in a late-night store aisle, frustrated and disheartened by the formula options available for her baby. The choices were filled with ingredients she wouldn't eat herself, like corn syrup and palm oil. This experience sparked a mission: to create a European-style, organic infant formula that parents in the U.S. could trust and feel good about. We are proud to be the first and only mom-founded and women-led infant formula company in the United States. We brought together a team of scientists, pediatricians, nutritionists, and lactation consultants to develop a recipe that is not only modeled after breast milk but also meets the rigorous standards of both the FDA and the European Union.

Our commitment is to shake up the infant formula industry and change the conversation around how we feed our babies. We believe in a culture of confidence, not comparison, supporting every parent's unique feeding journey, whether it's breast, bottle, or both. We meticulously source our ingredients, using pasture-raised organic milk from Organic Valley farms and avoiding common fillers. This dedication to quality has earned us the Clean Label Project's Purity Award and Pesticide-Free Certification. We understand the trust parents place in us, and we take that responsibility seriously. That's why we're not just providing a product; we're building a community and advocating for change. Through initiatives like Bobbie for Change, we're pushing for better parental leave policies and supporting families in meaningful ways. We are more than just a formula company; we are a movement dedicated to empowering parents and providing the best possible start for our little ones.