Canada onlyAt Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Strokemakes in the lives of people in Canada at every age, please visit our website.
The opportunity
(Please note H&S offers hybrid option. Candidates can work from anywhere in Canada)
The Email Campaigns Manager is responsible for supporting the Heart & Stroke organization, leading the planning, execution, optimization, and reporting on email marketing initiatives that support fundraising, stewardship, and mission-impact goals across the organization.
This role acts as a day-to-day lead for campaign development, ensuring that all email programs are executed with precision, follow best practices, and contribute to meaningful constituent engagement.
Working closely with the Director, Email Campaigns, the Manager will drive email campaign strategy and translate it into actionable work plans. In addition to email strategy, they will be responsible with managing production timelines, coordinating with partners such as IT, analytics, and agency partners, and ensuring all campaigns are compliant, high-quality, and performance-driven.
They will be required to lead core campaigns from a strategic and workflow standpoint, as well as work as part of large integrated cross functional teams on larger initiatives- like journey’s.
This position requires strong attention to detail, strategic oversight of email initiatives, project management expertise, and the ability to lead collaborative effort across multiple business units.
How you will make an impact every day
Campaign Planning, Management and Execution
- Lead end-to-end development and execution of email campaigns and journeys including planning, briefing, content preparation, QA, deployment, and post-campaign reporting, in partnership with business leads.
- Coordinate cross-functional workflows to keep campaign requirements clear and timelines aligned.
- Partner with IT, Analytics, Agency, Content Services, and others to deliver high quality and performance-based email campaigns
- Translate organizational fundraising and mission priorities into clear campaign requirements and technical build needs.
- Develop email strategies and annual campaign operation plans.
- Provide guidance on campaign calendars, timelines, and workflow documentation
- Proactively mitigate risks, resolve bottlenecks, or resource constraints.
- Ensure all campaigns adhere to CASL, privacy policies, brand guidelines, accessibility standards, and email best practices.
Email Strategy and Analysis
- Work closely with the Director, Specialists, and internal business partners to translate organizational priorities into actionable email strategies and campaign plans.
- Partner with Fundraising, Community, Lottery, Mission, and Digital teams to understand their goals, target audiences, and desired constituent behaviors and align email campaigns strategy to their goals.
- Provide expertise on strategic approaches to campaign structure, messaging frameworks, segmentation, timing, and frequency to maximize engagement and conversions.
- Contribute to campaign briefs that clearly outline objectives, insights, audience definitions, content direction, and performance targets.
- Analyze performance trends to refine strategies and play an active role in proactively translating data into insights and leading improvements for future campaigns and ensuring learnings are consistently applied.
- Lead the integration of testing and experimentation into campaign strategies and drive continuous improvement.
Channel Operations & Governance
- Uphold email governance rules, naming conventions, and documentation standards.
- Assist the Director in enforcing prioritization processes and inbox management guidelines across business units.
- Lead the implementation of new platform features, email enhancements, automations, with the support of Email Marketing Specialist.
- Support with Agency Management in prioritization of resources, project management.
Email campaigns innovation
- Stay up to date with email marketing innovations, trends, and best practices, including design, data management, and external integrations.
- Identify opportunities for campaign optimization across the customer lifecycle, championing personalization and segmentation to improve engagement.
- As part of the Constituent Experience, Data, and Innovation Team, work on and propose innovative customer journey’s
Who we need
Education
- Post secondary degree with a focus in marketing or business strategy
- 7 years of digital marketing experience, with a focus on email marketing.
- Experience with marketing automation platforms (Salesforce Marketing Cloud preferred). Hands-on experience a plus.
- Experience with segmentation, data-driven personalization, reporting, and analytics.
- Experience in stakeholder management
- Agency management or agency experience an asset
Skills
- Strong understanding of email best practices, deliverability, segmentation, and automation.
- Understanding of email creative and effective messaging
- Strong analytical skills, able to translate data into insights.
- Exceptional project management skills with an ability to manage multiple deadlines
- Excellent communication skills (written and verbal).
- Detail-oriented with strong QA discipline.
- Ability to work collaboratively across teams and manage stakeholder expectations.
- Skilled in Excel, Google Analytics, and email performance reporting.
- Knowledge of fundraising environments or not-for-profit marketing is an asset.
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being.
We believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.
Apply now
If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by December 19, 2025. Applicants must be currently residing in Canada and legally entitled to work in Canada.
Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to “virtually” meeting you!
Accommodation
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.
