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Hadley DesignsHD

eCommerce Category Growth Manager

Hadley Designs is an e-commerce company offering a wide range of customizable invitations, printables, and home decor to help customers celebrate life's joyful moments.

Hadley Designs

Employee count: 11-50

Canada only

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Ready to Empower a Growing Brand and Drive E-Commerce Success?
At Hadley Designs, we believe that learning should be enjoyable, engaging, and screen-free. Millions of parents and teachers trust our beautifully designed, developmentally aligned educational tools to help children grow and thrive. As a fast-growing, family-founded, and female-led brand, we are on a mission to make learning meaningful for families around the world.

We are seeking a Category Growth Manager to join our team and drive the growth of our product portfolio. If you are a strategic, data-driven leader passionate about optimizing e-commerce performance, scaling categories, and executing high-impact strategies, this role offers a unique opportunity to make a significant impact and shape our future.

About Hadley Designs

Hadley Designs is redefining early education with creativity and purpose. Every product we create is hand-drawn and teacher-designed, crafted with care to build confidence and connection. Our screen-free tools help families and teachers make learning fun and meaningful, nurturing curiosity and creativity in children.

Our Mission:

We design screen-free products that parents can trust to help their children learn, grow, and reach their full potential. We create beautifully designed, developmentally sound tools that replace noise and distraction with connection, curiosity, and real learning.

Our Vision:

We aim to build the most trusted children’s brand in the world, present in millions of homes, reshaping how families learn, connect, and grow. Our products will be so widely used and passed down that generations of children will grow up learning from them and choose them again for their own families.

Role Overview

As the Category Growth Manager, you will be responsible for driving the growth of a multi-million dollar product category, with a primary focus on e-commerce platforms such as Amazon. You will own the full lifecycle of the category, from product positioning to advertising and demand planning, working closely with cross-functional teams to ensure growth and success. This role requires a balance of data-driven decision-making, innovative strategy, and hands-on execution.

Key Responsibilities

  • Category Ownership & Strategy: Own the end-to-end performance of the category, including revenue, margin, pricing, advertising, and inventory.
  • Optimization & Growth: Continuously optimize product positioning, content, pricing, and promotional strategy to drive growth and maximize market share.
  • Product Innovation & Expansion: Identify new product opportunities and manage the lifecycle of existing products to ensure continued relevance and profitability.
  • Cross-Functional Collaboration: Work with Product Operations, Supply Chain, and Design teams to ensure seamless execution and support product growth.
  • Data-Driven Decisions: Analyze performance data and implement improvements to optimize category performance and drive scalable results.

How Success Is Measured

  • Achieving measurable growth and market share expansion within your category.
  • Improved category profitability through effective pricing, inventory management, and advertising optimization.
  • Consistent execution of strategies that align with the company’s growth objectives.
  • Cross-functional collaboration that drives seamless product and marketing execution.

Requirements

Who You Are

You are a results-driven e-commerce leader who thrives in a fast-paced environment and enjoys taking ownership of a product category. You’re passionate about driving growth, optimizing performance, and building strategies that scale. You have strong analytical skills and experience working within e-commerce ecosystems, particularly with platforms like Amazon.

You Have:

  • 5+ years of experience in e-commerce, with a proven track record of scaling product categories and driving profitability.
  • Experience with Amazon Seller Central or similar marketplace platforms.
  • Strong analytical skills and experience making decisions based on performance data.
  • A collaborative, growth-oriented mindset with the ability to lead cross-functional teams.
  • A passion for driving innovation and applying new strategies to optimize performance.

Benefits

Why You’ll Love Working Here

  • Impact: Your work will directly shape the future of learning for families and children.
  • Culture: Join a passionate, mission-driven team that values trust, creativity, and collaboration.
  • Flexibility: Enjoy the freedom of a remote role with flexible working hours.
  • Benefits:
    • Remote-first work environment
    • Paid time off and holidays
    • Access to learning resources and professional development
    • Free access to Hadley Designs products
    • Regular interaction with leadership, including the CEO and CMO
    • Stability from a decade as a family-founded, mission-driven brand

Apply Today

If you’re ready to make a meaningful impact in a growing company that’s shaping the future of learning, apply now to join the Hadley Designs team as our eCommerce Category Growth Manager. Help us create a lasting impact on families, educators, and children worldwide.

P.S: If you don’t hear from us within two weeks of your application, please consider that as our decision to move forward with other candidates, but we truly appreciate your interest in Hadley Designs.

Apply Today

If you’re ready to help shape the future of learning in a growing company, we’d love to hear from you. Apply now to join the Hadley Designs team as our E-Commerce Business Manager and help us create a lasting impact on families, educators, and children worldwide.

P.S. If you don’t hear from us within two weeks of your application, please consider that we’ve decided to move forward with other candidates. However, we truly appreciate your interest in Hadley Designs!

About the job

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Job type

Full Time

Experience level

Location requirements

Hiring timezones

Canada +/- 0 hours

About Hadley Designs

Learn more about Hadley Designs and their company culture.

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Hadley Designs was born from a simple, yet powerful idea: to help people celebrate life's most joyful moments. Co-founders Josh and Becca Hadley recognized that planning special occasions, like weddings, could often be a source of stress and significant expense for couples and families. They saw an opportunity to relieve that burden by providing beautiful, customizable, and affordable invitations and home decor. What started as a passion project, with Becca designing custom wedding invitations for friends and family, quickly blossomed into a thriving e-commerce business. The initial demand for their unique and heartfelt designs was so strong that they were soon booked months in advance, signaling a clear need for a more scalable solution.

Understanding that their customers were looking for ways to add a personal and beautiful touch to their celebrations and homes without the complexity and high cost of traditional options, Hadley Designs pivoted to a more accessible model. They began creating a wide array of instantly downloadable and printable templates. This shift allowed customers to choose from hundreds of designs, personalize them to their specific needs, and print as many copies as they required. This customer-centric approach empowers individuals to celebrate everything from major milestones like weddings and baby showers to the small, everyday moments that make life special. Their product line has since expanded beyond event stationery to include educational posters for children, organizational tools like calendars and planners, and a variety of home decor items. At its core, Hadley Designs is driven by a mission to bring families and friends closer together, fostering the creation of lasting memories and experiences through thoughtfully designed products.

Employee benefits

Learn about the employee benefits and perks provided at Hadley Designs.

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Self-managed paid time off

Self-managed paid time off

Profit sharing

Potential for profit sharing

Training and development opportunities

Training and development opportunities

Flexible Schedules

Flexible work arrangements have included the option to work from home in 100% remote jobs that offered flexible schedules.

View Hadley Designs's employee benefits
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Hadley Designs

Company size

11-50 employees

Founded in

2015

Chief executive officer

Josh Hadley, Becca Hadley

Employees live in

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