Misfits Market

At Misfits Market, the core of their identity is a deep-seated commitment to reimagining the food system for the better. Their mission is to build a sustainable model that significantly reduces food waste while simultaneously making high-quality, affordable groceries accessible to a wider audience. This dedication stems from the startling reality that nearly a third of the food grown in the U.S. never even makes it off the farms, often due to not meeting the cosmetic standards of traditional grocery stores. Misfits Market directly confronts this inefficiency by forging strong partnerships with farmers and food producers. These collaborations allow them to rescue perfectly good organic produce and other grocery items that might otherwise be discarded simply because they look a little different or are considered surplus.

The company's culture is built on a 'misfit nature,' embracing those who think differently and are driven to solve critical problems. This ethos has fueled their growth from a small team focused on 'ugly' produce to a comprehensive online grocer offering a wide array of items, including meat, seafood, dairy, bakery, and pantry staples. They believe that quality and sustainability shouldn't come at a premium. By cutting out the middlemen and streamlining their supply chain, Misfits Market delivers fresher products directly to consumers' doors, passing on significant savings. Every order placed contributes to a larger movement: supporting farmers, preventing food waste, and ultimately benefiting the environment. Their values are centered on prioritizing customers, doing more with less, thinking differently, respecting one another, moving deliberately and quickly, and taking initiative to deliver on their promises. This approach not only provides value to their customers but also fosters a more resilient and equitable food system for everyone.