Gradient Metrics

Gradient Metrics is a lean analytics agency that combines advanced statistical and machine learning techniques to answer difficult marketing challenges. We work with our clients to identify their next critical hypothesis, and to work backwards to an experiment or analytical program that will surface the information they need.

Since everything we do is hypothesis- and decision-driven, our analysis will never just get filed away. As a mix of MBAs and data scientists, we can connect the dots from the analysis to your business results.

Give data meaning.

That’s what we’re all about. We’re passionate about empowering organizations to uncover missed opportunities, so we’ve built a multidisciplinary team to approach challenges from many angles and methods. We created the kind of company we wanted to see in the world.

We partner with a broad spectrum of clients — from startups and Fortune 100 brands to consulting firms and political campaigns — to make major decisions with confidence.