Senior Director, Marketing & Creative Studio

Want to help us, help others? We’re hiring!

GoFundMe is a global community of over 150 million people who come together every day with the common purpose of helping one another. Our mission is to help people help each other through our best in class technology. In 2022, GoFundMe joined together with Classy, a leading nonprofit fundraising software company that enables nonprofits to connect supporters with the causes they care about. Together, we have empowered people and organizations to raise more than $30 billion since 2010. Our vision is to become the most helpful place in the world.

Join us! The GoFundMe Classy Marketing teams are searching for our first Marketing Creative Studio (Senior) Director. You will lead our efforts in crafting compelling narratives and driving creative excellence across our family of brands and master brand. You will work closely with cross-functional teams, including paid/owned channels, social media, press and communications, to ensure our messaging resonates with our diverse audience of donors, organizers, nonprofits and beneficiaries. Additionally, you will be responsible for creating impactful sales and event materials that support our event and in-person activations.

You will be responsible for building and operating a team that can answer everything from big brand moments to transactional messaging and event branding. You should be an operator at heart, who can create systems of collaboration and production that are focused on business outcomes and bringing more help to more people.

The candidate must have experience in B2B and B2C marketing and ideally in nonprofit, individual or corporate giving or financial services spaces though this is not required. You must have shepherded creative work for a Fortune 500 company - and ideally have experience with both in house creative teams and agency teams. You must have experience partnering with media and channel leads, as well as a track record of positive collaboration with marketing and strategy leads.

We're keen to shape this role with you through the interview process, so open minded candidates with strong ideas are ideal!

The Job…

• Key role in Marketing Leadership team alongside Product Integrated Marketing, Demand Gen (B2B), Channel Performance and Digital Strategy leads along with Events Comms stakeholders
• Manage a growing team of designers, brand creatives, production, program managers to maximize multiple touchpoints for key audiences interacting with GoFundMe and Classy both on and off-platform
• Partner with leads on driving high-visibility product launches to demonstrate innovation and ultimately drive new revenue by adding value to the target audience’s experience
• Develop content and programs with the broader Marketing, Comms and International teams that educate and nurture our organizers and donors to use GoFundMe in new and distinct ways.
• Workload includes 40% individual contributor work to idea generation, writing copy or handling design; and 60% reviewing creative and advising teams, guiding production, collaborating with MLT and other leads to define strategic and creative messaging

You…

• Proven experience (15+ years) in a senior creative operations role with a strong track record of leading successful brand storytelling and creative communications for campaigns, always on and moment-based marketing
• Experience leading brand storytelling across a family of brands and a master brand, with a deep understanding of brand architecture and positioning strategies.
• Proficiency in advertising, social media, and press and communications, with a demonstrated ability to develop integrated campaigns that drive engagement and action.
• Content creation with ability to pull macro ideas threaded through micro execution across B2B and B2C channels
• Strong leadership and team management skills (10+ years), with the ability to inspire creativity and foster a collaborative work environment
• KPI results-driven practitioner that understands where marketing activities drive business, keen eye toward measurement and attribution, efficacy of campaign investments
• Impeccably organized with the ability to rigorously prioritize numerous opportunities and stakeholders across the Global Go To Market Team, Classy Marketing team and broader org
• Versed in latest technologies, platform, media, backend, measurement and analytics tools and innovative ways to experiment and grow
• Track record of business impact and operational excellence, must be someone who has high quality standards and can train and build a team to execute at that level

Why you’ll love it here...

• Market competitive pay
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee only plans and 85% for employee + dependent plans) and employer HSA contributions.
• 401(k) retirement plan with company matching
• Hybrid workplace with fully remote flexibility for many roles
• Monetary support for new hire setup, hybrid work wellbeing, family planning, and commuting expenses
• A variety of mental and wellness programs to support employees
• Generous paid parental leave and family planning stipend
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday
• Learning development and recognition programs
• Gives Back Program where employees can nominate a fundraiser every week for a donation from the company
• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
• Employee resource groups
• Your work has a real purpose and will help change lives on a global scale.
• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together.
• We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose
• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $183,500 - $250,000 + bonus + equity + benefits. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range based on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [email protected].

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Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘23 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

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