Growth Marketing Manager (Website & Conversion Optimization)

We’re looking for a Growth Marketing Manager to lead website performance, CRO, and demand capture. If you're passionate about optimizing digital experiences and driving results, we want to hear from you!

You’ll collaborate with SEO, Paid Media, Content, and Product Marketing teams to boost key metrics like free trials, demo signups, and revenue conversions. Reporting to the Global Marketing Director, your focus will be on optimizing the website and digital touchpoints for acquisition, engagement, and conversion.

About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board. Our team is made up of 350+ fantastic individuals working in distributed locations. We’re global, remote-friendly, and multicultural, yet we share the same values.

Key Responsibilities:

• Conversion Strategy Ownership - Lead and execute website conversion optimization strategies to achieve ambitious growth targets for free trials, demo requests, and overall website engagement KPIs.
• Content UX Excellence - Define and manage our website content strategy, ensuring alignment with marketing campaigns, customer journeys, SEO, and user experience best practices.
• Agile Prioritization Execution - Prioritize website requirements in collaboration with marketing, product, and analytics stakeholders, balancing user needs and business priorities to swiftly deliver impactful improvements.
• Creative Data-Driven Content Management - Design content strategies that incorporate copywriting, visual design, UX/UI mockups, AI-driven optimization recommendations, and experimentation (A/B and multivariate testing) to ensure maximum impact and results.
• Cross-Functional Collaboration Consultancy - Actively advise and collaborate with global marketing teams (Brand, Performance Marketing, Content, SEO, Local Markets, PPC, and Product Marketing) to optimize website performance within campaign contexts.
• Website Performance Accountability - Directly accountable for monitoring, analyzing, and continuously improving website KPIs—conversion rates (free trials, demos), funnel engagement, bounce rates, and user experience metrics.
• AI Modern Technology Implementation - Identify, pilot, and implement modern tools (AI-driven copy optimization, UX heatmap analysis, personalization platforms, advanced A/B testing software) to continuously enhance web conversion rates and user engagement.

You may be the perfect fit if you have:

• have proven experience managing website conversion strategies in high-growth SaaS or tech companies
• have a deep understanding of modern content management, AI-powered copywriting, personalization strategies, and UX/UI best practices
• are hands-on with A/B testing, analytics tools (Google Analytics 4, VWO, Mixpanel, Amplitude), and optimization platforms
• fluency in English (min. C1)
• are experienced in collaborating cross-functionally with marketing, product development, design, and analytics teams in agile environments
• have demonstrated success in owning and improving business-critical website KPIs
• are familiar with or open to adopting and implementing emerging technologies (Generative AI, analytics suites, predictive modeling tools)

Salary range:

• Contract of employment: 10 000 – 14 000 PLN gross/month
• B2B contract: 531 – 816 PLN net/man-day

Extra perks include:

• we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely
• home office set up – a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
• private medical care for employees and their family members
• employee referral program – up to 10 000 PLN for recommending a friend
• corporate life insurance
• employee pension program (PPE)
• flexible working hours and no meeting days – we want to help you adjust your schedule to your activities
• wellbeing and mental health culture – mental health helpline, sport card etc.
• modern equipment – most of our teams work on MacBooks
• English classes
• internal initiatives like webinars, knowledge-sharing sessions, and more!

Apply and enjoy our fully remote online recruitment process!

1. Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities.
2. Phone interview: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us.
3. Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar.
4. Final interview: It's your chance to shine and show that you're the perfect fit for the role. Meet your future manager and see what’s in store for you.
5. Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company!

Michasia is the recruiter responsible for this process – if you have any additional questions, feel free to contact her!