GeminiGE

Senior Brand Designer

Gemini Trust Company, LLC is a cryptocurrency exchange and custodian founded in 2014 by Cameron and Tyler Winklevoss, offering a platform for buying, selling, storing, and earning digital assets. It emphasizes security and regulatory compliance, being a New York trust company.

Gemini

Employee count: 501-1000

Salary: 137k-192k USD

United States only

About the Company

Gemini is a global crypto and Web3 platform founded by Tyler Winklevoss and Cameron Winklevoss in 2014. Gemini offers a wide range of crypto products and services for individuals and institutions in over 70 countries.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we help you buy, sell, and store your bitcoin and cryptocurrency.

At Gemini, our mission is to unlock the next era of financial, creative, and personal freedom.

The Department: Design

In Design, we think comfort zones are the enemy of creativity. A dynamic team of designers, engineers, researchers, our team blends beauty with tech to create a world-class product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user, both retail and institution.

The Role: Senior Brand Designer

As Senior Brand Designer, you’ll bring to life moments of delight in Gemini’s marketing and product. You’ll work on a wide variety of projects, putting your incredible eye for design and cutting edge design skills to good use. You’ll join a dynamic team of visual and motion designers, working to bring our creative execution to the next level. The Senior Brand Designer will liaise directly with our Marketing & Product teams to create the most compelling and creative campaigns, social, digital, and in-person event content. Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry of blockchain and crypto.

This designer will be focused on marketing and brand design while collaborating across the product design team. This individual will support business goals related to brand building and acquisition. They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums.

Responsibilities:

  • Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
  • Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment
  • Generate clear ideas, concepts and designs of creative assets from beginning to end
  • Execute and produce a mix of graphic, motion, and photographic content
  • Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
  • Support multiple business lines with creation of digital assets
  • Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
  • Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
  • Oversee the execution of assets, typography, logos, icons and interfaces for multiple platforms
  • Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
  • Develop new designs as well as iterate on existing designs for the marketing website
  • Support and explore styles for social channels
  • Work with marketing to design email, content (ex: whitepapers), and print collateral

Qualifications:

  • 4-6 years of experience in a similar role and or formal design training
  • Proficient in Figma, Adobe CC, Google Suite
  • Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
  • Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
  • Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
  • Motion design skills a plus
  • Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support
  • Clear understanding of visual hierarchy, balance, rhythm, typography and color
  • Creative mindset and ability to adapt to change
  • Able to accomplish their given work quickly and thoughtfully
  • Comfortable juggling multiple projects and tasks at once
  • Has a collaborative work ethic and easy going nature
It Pays to Work Here The compensation & benefits package for this role includes:
  • Competitive starting salary
  • A discretionary annual bonus
  • Long-term incentive in the form of a new hire equity grant
  • Comprehensive health plans
  • 401K with company matching
  • Paid Parental Leave
  • Flexible time off

Salary Range: The base salary range for this role is between $137,000 - $192,000 in the State of New York, the State of California and the State of Washington. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

In the United States, we have a flexible hybrid work policy for employees who live within 30 miles of our office headquartered in New York City and our office in Seattle. Employees within the New York and Seattle metropolitan areas are expected to work from the designated office twice a week, unless there is a job-specific requirement to be in the office every workday. Employees outside of these areas are considered part of our remote-first workforce. We believe our hybrid approach for those near our NYC and Seattle offices increases productivity through more in-person collaboration where possible.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Senior

Salary

Salary: 137k-192k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Gemini

Learn more about Gemini and their company culture.

View company profile

Gemini's journey began in 2014, founded by the identical twin brothers Cameron and Tyler Winklevoss. Their vision was to build a bridge to the future of money, creating a secure and regulated platform for the burgeoning world of cryptocurrency. This wasn't their first foray into the tech world; the Winklevoss twins were early figures in the social networking landscape, known for their involvement with a company that predated Facebook and a subsequent high-profile legal dispute with Mark Zuckerberg. This background, however, seemed to fuel their determination to innovate in a new digital frontier.

From its inception, Gemini was designed with a 'security-first' mentality. The company sought to differentiate itself by embracing regulation, a move that was somewhat novel in the early days of crypto. They obtained a New York trust company charter, subjecting them to stringent capital reserve requirements, cybersecurity mandates, and banking compliance standards enforced by the New York State Department of Financial Services (NYSDFS). This commitment to regulatory oversight was a deliberate strategy to build trust with both individual and institutional investors. Over the years, Gemini steadily expanded its offerings. It wasn't just about buying and selling Bitcoin; the platform grew to support a wide array of digital assets. Key developments included the introduction of trading for other major cryptocurrencies like Ethereum, the launch of block trading capabilities, and in September 2018, the creation of the Gemini dollar (GUSD), the world's first regulated stablecoin pegged to the U.S. dollar. The company also ventured into the NFT space with the acquisition of Nifty Gateway in 2019. A significant milestone came in November 2021 when Gemini secured $400 million in a growth equity funding round, valuing the parent company, Gemini Space Station, LLC, at $7.1 billion. This capital infusion was earmarked for further product development, including the Gemini Credit Card, and international expansion, particularly in the Asia Pacific region. Despite challenges in the volatile crypto market, including the halting of its Earn program in late 2022, Gemini has continued to operate and adapt, emphasizing its core mission of providing a secure and reliable gateway to the digital asset ecosystem.

Employee benefits

Learn about the employee benefits and perks provided at Gemini.

View benefits

Paid holidays

Offers paid holidays.

Company equity

Offers company equity.

Life Insurance

Offers life insurance.

Company sponsored family events

Sponsors family events.

View Gemini's employee benefits
Claim this profileGemini logoGE

Gemini

Company size

501-1000 employees

Founded in

2014

Chief executive officer

Tyler Winklevoss

Employees live in

View company profile

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Gemini hiring Senior Brand Designer • Remote (Work from Home) | Himalayas