Digital Marketing Manager

The B2B demand gen team is responsible for the implementation of the overall B2B digital sales enablement strategy. Working cross-functionally with sales, product, and editorial teams, the demand gen team creates, disseminates, and reports on revenue-driving activities across owned, earned, and paid channels.

This role will report to the Associate Director of Marketing while working closely with the Group Publisher in charge of the Education, Workforce/Business Services/HR, Tech & Learning, MRTT, and AVTech teams. The position will be managed by a combination of metric and objective-based goals that support the overall strategy of the B2B unit.

What you'll be doing…

• Team Leadership
• With the Associate Director of Marketing, create an annual demand generation strategy that provides quarterly activities and intended outcomes
• With the Associate Director of Marketing and the Head of Marketing, develop metrics for which demand generation marketing will be held accountable and ensure that activities performed by the demand generation team align to those goals
• With the Associate Director of Marketing, building and maintaining a lead/customer journey and lead scoring system
• Demand Generation
• Creation, project management and distribution of original content within the Education, Workforce/Business Services/HR, Tech & Learning, MRTT, and AVTech spaces (note: this should be a temporary scenario since it needs to rebalance across the team)
• Provide guidance and advice, based on data, to sales teams around demand generation marketing activities that will yield the greatest results
• Create, execute, and follow up on B2B marketing automation, digital advertising, and related programs that are built on specific, data-driven goals and which generate actionable leads, nurture existing leads and contacts for sales, and influence revenue
• Creation and adoption of demand gen and lead management best practices, standard operating procedures and KPIs
• Distributing data and upholding sales to SOPs and SLAs for data cleanliness and management
• Improvement of Sales Positioning
• Creation of a quarterly analytics report for each industry
• Internal data research via the marketing automation platform, CRM and other tools in the tech stack to report of the efficacy and success of each marketing program
• Creation and distribution of Industry Media Kits, including quarterly updates as applicable
• Regular meetings with the publisher(s) and sales teams, including the creation and maintenance of industry-specific buyer personas, as well as sitting in on multiple sales calls per quarter
• Brand Awareness and Engagement
• Maintain and enhance corporate image and reputation, specifically for the Education, Workforce/Business Services/HR, Tech & Learning, MRTT, and AVTech verticals via suitable PR and promotional activities
• Maintain and develop existing and new partners through marketing efforts including event media partnerships (barters)
• Attend key industry events throughout the year, including at least one B2B marketing professional development, either in-person or virtually

Experience that will put you ahead of the curve…

• Experience with demand and lead generation fundamentals, including lead scoring and buyer personas

• High level of creativity, an eagerness to try new things and a strong desire to learn and collaborate with other marketing managers and members of the sales team
• A track record of building, executing, and reporting on digital marketing campaigns
• Familiarity with marketing automation tools, with Marketo experience as a significant plus
• Experience using Salesforce
• Proficiency in marketing data analytics including first-touch and multi-touch attribution models

What’s in it for you…

We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.

Additional benefits include health Insurance; ranging from medical to dental and even vision care,

401k match and monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap.

And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.

Internal job family level C7

Please note, the salary range for this position is $62,000-$80,000

Who are we…

We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.