United States onlyAbout the Role Leadership Connect is seeking a Digital Marketing Manager focused on establishing and evolving digital marketing processes, developing, and executing marketing strategies appropriate for key customer targets, developing current and new vendor/agency relationships, and reviewing key marketing metrics to make recommendations for improved effectiveness.
Core Functions of the Role:
- Establish digital marketing processes and infrastructure to support revenue operations
- Develop strategic recommendations for updates, revisions, and enhancements to digital and traditional marketing strategies based on competitive activity, market conditions, business updates, and technology enhancements
- Manage the development and execution of digital marketing awareness and conversion strategies that support growth with all customer segments in alignment with the sales team
- Understand behaviors and trends of key customer segments and garner insights that are actionable to increase audience development
- Partner with Sales and Operations to develop an approach to communicate with customer segments in a more meaningful way
- Drive and manage day-to-day maintenance and enhancements to core web assets
- Develop and manage organic search engine optimization strategy to increase non-brand results and enable thoughtful content recommendations for web and digital campaigns
- Assist in development, implementation and management of social media governance framework and sales enablement strategy, including content development, monitoring, escalation, and maintenance procedures
- Develop collaborative partnerships with IT and business stakeholders to drive marketing initiatives through to completion
- Develop a dashboard of key metrics and standardize weekly, monthly, quarterly and/or yearly reporting to meaningfully interpret marketing engagement results and implications aligned to industry benchmarks
- Execution and management of digital events to drive top-of-funnel lead generation.
- Develop and implement lead acquisition and conversion strategies to enhance LC's online presence and user engagement.
- Utilize HubSpot and inbound marketing principles to attract and convert highly qualified leads.
- Manage and research social media groups, events, and trends to support business objectives.
- Write and improve trigger-based automated email nurture campaigns.
- Management of paid acquisition strategies through such channels as LinkedIn and Google.
About You:
- Bachelors degree in Marketing, Communications, Public Relations or Business required
- Five plus (5+) years of experience in Marketing and Communications with hands-on experience in the design and management of high-volume volume social, web and email campaigns
- Experience working in SaaS
- Proven foundation of digital marketing best practices and broad understanding of digital marketing principles
- Experience with Hubspot and Wordpress
- Highly skilled communicator
- Demonstrated track record of setting and achieving aggressive marketing goals
- Demonstrated meticulous attention to detail and hands-on experience in digital and direct data-driven marketing execution, project management, q/c, testing, measurement, reporting and ongoing management in an online and/or direct marketing environment
- Experience with best practices in marketing campaign strategy and execution, demonstrated subject matter expertise in marketing and sales automation software, delivery strategies, and measurement
- Solid grasp of content marketing
- Proficient with Microsoft Excel, Word, and PowerPoint
Everyone from full stack developers to data scientists, to former Hill staffers, help shape our in-depth people intelligence.
There is never a dull moment in Washington, D.C. People come from all over the world to join forces at Leadership Connect. We're currently working remotely, with on-site optional, but we cannot wait to get together for rooftop happy hours, exploring two brand new offices, and meeting all of the new hires in our growing team.
Want to join our amazing team? Benefits/Rewards:Awesome medical insurance planDental InsuranceLife & Disability insuranceFlexible spending accountsUnlimited PTO!Eleven Paid Holidays$3,000 Employee Referral ProgramEmployer contribution to 401(k) planRewards and recognition programs If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you! Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!
Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
