Fullpath

At Fullpath, we're dedicated to revolutionizing the way cars are sold by providing automotive dealerships with an advanced Customer Data Platform (CDP) that maximizes the use of first-party data. Founded by Aharon Horwitz, Yishai Goldstein, and Eliav Moshe, Fullpath empowers dealers to create highly personalized customer experiences using artificial intelligence and data-driven marketing automation. Our primary mission is to help dealerships harness their existing data to drive exceptional customer engagement, ultimately resulting in long-term loyalty and increased sales.

Fullpath’s platform stands out in the automotive industry by unifying disparate data sources and leveraging AI to create meaningful insights. This holistic approach allows dealers to build comprehensive profiles of their customers, enabling targeted marketing that resonates with shoppers at various stages of their buying journey. We believe that the future of automotive sales lies in data-driven decision-making, and our solutions are specifically designed to meet the challenges faced by dealerships today. With ongoing support and innovative features, our goal is to support dealers not just as service providers, but as strategic partners in achieving their business objectives.