Web Program Manager

Fortra is seeking a Web Program Manager to oversee and drive critical web initiatives, supporting their digital transformation and business growth goals. The role involves project managing large-scale web projects, providing holistic content strategy, optimizing web systems, and leading cross-functional efforts. The ideal candidate possesses strategic thinking, project management skills, and a deep understanding of modern web ecosystems, including SEO consultation to drive visibility, conversions, and performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (MBA preferred).
• 5+ years of experience in web marketing, digital marketing, or related roles
• Proven track record of driving web traffic and conversions through effective digital marketing strategies.
• Strong knowledge of web analytics tools (Google Analytics, SEMrush, Hotjar, etc.), SEO best practices, and web optimization techniques.
• Excellent understanding of user experience (UX) principles and their application to web design and content strategies.
• Experience managing web development projects, working with designers, developers, and content creators.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across teams and influence senior stakeholders.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

Benefits

• Health, dental, and vision coverage as of hire
• Immediate enrollment in 401(k), HSA, and FSA plans
• Flexible PTO policy
• Tuition and personal enrichment reimbursement
• Option to enroll in ID Theft Protection Program